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The Chartered Institute of Marketing

Introduction to B2B Digital Marketing

Aug 2
London, United Kingdom
GBP 595 ≈USD 749
GBP 595 per day
Sep 30
London, United Kingdom
GBP 595 ≈USD 749
GBP 595 per day
Nov 4
London, United Kingdom
GBP 595 ≈USD 749
GBP 595 per day
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Description

Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

Learning outcomes

  • Understand the new marketing mix and how to apply it
  • Understand the new buyer landscape and changes in buying behaviour
  • Learn about key B2B digital marketing techniques
  • Learn about B2B digital marketing channels and how to select and apply them
  • Learn about content marketing and what makes great content marketing
  • Learn about social media marketing and how it helps B2B marketing
  • Discover how to develop digital marketing plans
  • Learn how to budget for digital marketing
  • Learn about key metrics to use for digital and digital channels and how to use metrics to improve engagement with business leaders

Who should attend

Designed for marketing executives, those who want to get a better understanding of B2B digital marketing techniques and understand how to apply them.

Experts

Reporting to the EMEA Marketing Vice President at Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshi...
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