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About the course
Just like the art market, arts marketing is a competitive and rapidly changing industry. This intensive five-day course provides participants with a strong understanding of marketing concepts, theories and practical applications through the analysis of effective and ineffective case studies and scenarios in the art world today. The course is designed for those who wish to understand more about different aspects of marketing including but not limited to digital, influencer and content marketing, social media, optimisation tactics, brand management, public and press relations, strategic and budget planning.