International Marketing for SMEs

The Chartered Institute of Marketing

The Chartered Institute of Marketing

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course will be beneficial for all companies of all sizes and who are either in the process or considering expanding operations abroad or want to explore the possibilities of internationalisation. It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

About the course

The rising opportunities and threats placed by growing a business internationally makes the skills of the international marketer critical for business survival and with the changing world, businesses need to think differently about international marketing as something which can both include Europe and the rapidly growing economies further afield.

Learning outcomes

  • Be able to conduct an organisational self-assessment relating to marketing Internationally
  • Assess attractiveness of markets both from a business and from a marketing perspective
  • Understand International Market environment analysis
  • Learn about international competitive analysis and identifying competitive advantage
  • Develop International marketing strategies
  • Learn about market entry strategies and new ways to enter markets
  • Learn about the modern International Marketing Mix
  • Identify factors affecting international product and service management
  • Learn about digital marketing and communicating Internationally
  • Understand how to identify partnerships, alliances and how to go about creating them
  • Be able to implement and track successfulness of implementation
  • Practical tips and guidance for organisations off all sizes including SMEs
  • Case studies included throughout

Experts

Simon Hall

Reporting to the EMEA Marketing Vice President at Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshi...

International Marketing for SMEs at The Chartered Institute of Marketing

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.