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About the course

Make an impact in Asia

Despite more than two decades of globalisation, differences between countries and their markets have remained a major stumbling block for managers venturing abroad. Cultural variations loom large. Local operations function in radically different ways. Competitive landscapes evolve in unexpected ways. Political risks increase uncertainty. All of these challenges, and many more, are examples of 'liability of foreignness', which has been identified as the leading killer of international management ambitions. Success abroad requires tools to reduce this key threat.

International Management in Asia Pacific is designed to help experienced managers beat 'liability of foreignness' – and gain the edge on the competition. It is the leading senior-level strategic management programme focusing on Asia. In five intense days, it will recharge participants’ strategic management skills. It will challenge their thinking and help them gain a holistic perspective of business operations across multiple Asian countries. At the same time, participants will acquire a better understanding of how to devise and implement effective competitive strategies for growing or expanding their businesses in Asia.

HOW YOU BENEFIT

  • Gain a profound understanding of how to reduce liability of foreignness in Asia.
  • Acquire an enhanced ability to formulate international strategy for the region.
  • Develop a deeper appreciation of how to implement strategy in the region.

CONTENT OVERVIEW

International Management in Asia Pacific is a five-day programme designed to help experienced managers beat 'liability of foreignness' and gain a sustainable advantage over the competition. As the leading senior-level strategic management programme focusing on Asia, it recharges your strategic management skills, challenges your thinking and helps you gain a holistic perspective of business operations across multiple Asian countries. At the same time, you acquire a better understanding of how to devise and implement effective competitive strategies for growing or expanding businesses in Asia. It covers the following topics.

UNDERSTANDING THE RULES OF THE GAME

  • Business systems analysis: how culture and institutions vary and shape the structure and functioning of operations in different markets
  • Business and politics

GROWTH AND INNOVATION STRATEGY FOR ASIA

  • Competitive landscape in Asia
  • Strategic adaptation for Asia
  • Confronting Asian competitors
  • Innovating for low-income market segments
  • Asia as a complement to your global R&D capabilities
  • Organising your global innovation network

STRATEGIC ALLIANCES, MERGERS AND ACQUISITIONS IN ASIA

  • Due diligence and the decision-making process
  • Integrating different corporate and national cultures
  • Strategies, organisational capabilities and cultural fit

COMPETITION IN EMERGING MARKETS: NEW CHALLENGES FOR OLD MULTI-NATIONALS

  • Strengths and weaknesses of multi-national corporations (MNCs) and local firms
  • Adjusting from the top segment to 'good enough' demand
  • Growing the top line while managing costs

REGIONALISING GLOBAL ORGANISATIONS

  • Organisational changes to implement new strategies: the role of regional headquarters
  • Relocation of global units: new organisational structures in MNCs
  • The changing distribution of power in global firms

CULTURE AND LEADERSHIP IN ASIA

  • Human factors in building the business across more than one Asian country
  • Balancing local and expatriate management and creating trust
  • Understanding culture and leadership in the Asian context

Who should attend

This programme is ideal for senior managers and decision-makers (e.g. regional directors, senior business development managers, senior corporate planners), who have substantial experience in managing people and are based in the region – or in headquarters outside the region. Participants should have international experience, including at least one long-term stint as a manager in a foreign country, and most are in charge of driving forward the business of their companies in Asia.

Trust the experts

Hellmut Schütte

Professor Hellmut Schütte joined INSEAD’s faculty in Fontainebleau, France, in 1981 after a career in the areas of marketing and investment banking covering a period of 11 years. Up to the fall of 2006, Professor Schütte was the Dean of INSEAD’s fast growing Asia Campus in Singapore. After 28 ye...

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Jasjit Singh

Jasjit Singh is an Associate Professor of Strategy and the Shell Fellow in Business and the Environment at INSEAD. He is an Academic Director of the INSEAD Social Impact Initiative. Jasjit has been an INSEAD professor since 2004. His interests include strategy, inclusive business, sustainable de...

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Michael Witt

Professor Witt teaches and researches international business at INSEAD and is an Associate in Research at Harvard's Reischauer Institute. He is primarily based in Singapore. His research and teaching focuses on international differences in business and management, how these differences affect fi...

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