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HEC Paris

International Business Development

Nov 26—29, 2019
4 days
Jouy-en-Josas, France
EUR 5110 ≈USD 5812
EUR 1277 per day

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Description

How important a role does international business development now play in the strategy your company? In our current economic climate relying solely on domestic markets is no longer a viable option. This is why we have developed a program that will enable you to acquire the necessary know-how to ensure long-term, sustainable growth in your organization and expand its business on a global scale.

OBJECTIVES

The program will enable you to:

  • Develop a product and services strategy that is fully aligned with the international expansion ambitions of your company
  • Esta­blish close and effective working relationships with international suppliers
  • Understand how to achieve tangible results from your international expansion strategy

PROGRAM CONTENT

Consists of 3 themes

THEME 1

CONTEXT

Meeting the challenges companies face when expanding abroad.

THEME 2

CULTURAL INTELLIGENCE

The key aspects and impact of cultural intelligence from a national and organizational perspective.

THEME 3

INTERNATIONAL BUSINESS DEVELOPMENT

Strategic assessment of your company and export diagnosis.

Who should attend

  • High level managers who are actively involved in international business development,
  • Executives, managers and global project managers whose companies are aiming to expand abroad.

Experts

Cécile Viniane teaches in Executive Education programs and, more specifically, is the Academic Director of short open-enrollment programs in Marketing and Commercial Development. Cécile Viniane draws on 15 years of business experience in various operational positions in Marketing and Sales: from...

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