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HEC Paris

International Business Development

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Next dates

Jun 4—7
4 days
JOUY-EN-JOSAS, FRANCE
EUR 5110 ≈USD 5745
EUR 1277 per day

Categories

Marketing

Description

EXPANDING YOUR BUSINESS ON A GLOBAL SCALE

How important a role does international business development now play in the strategy your company? In our current economic climate relying solely on domestic markets is no longer a viable option. This is why we have developed a program that will enable you to acquire the necessary know-how to ensure long-term, sustainable growth in your organization and expand its business on a global scale.

OBJECTIVES

The program will enable you to:

  • Develop a product and services strategy that is fully aligned with the international expansion ambitions of your company
  • Esta­blish close and effective working relationships with international suppliers
  • Understand how to achieve tangible results from your international expansion strategy

PROGRAM CONTENT

Consists of 3 themes

THEME 1 CONTEXT

Meeting the challenges companies face when expanding abroad.

THEME 2 CULTURAL INTELLIGENCE

The key aspects and impact of cultural intelligence from a national and organizational perspective.

THEME 3 INTERNATIONAL BUSINESS DEVELOPMENT

Strategic assessment of your company and export diagnosis.

Who should attend

  • High level managers who are actively involved in international business development,
  • Executives, managers and global project managers whose companies are aiming to expand abroad.

Experts

Biography Cécile Viniane teaches in Executive Education programs and, more specifically, is the Academic Director of short open-enrollment programs in Marketing and Commercial Development. Cécile Viniane draws on 15 years of business experience in various operational positions in Marketing and ...