Compare courses

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

Despite the current nationalistic tendencies in global politics, business will still be more and more global and intercultural business interaction will rather increase and be the norm than the contrary. We work in multicultural dispersed teams whose members have different values, behaviour and ways of communicating.

Sensitivity to cultural issues improves team performance and business results. Put the other way around, our experience is that you lose substantial amounts of potential earnings if you lack sensitivity to cultural issues.

The purpose of this course is to ensure best possible business results through significantly enhanced competence in communication, team leadership, negotiation and trust-building across cultures. To understand our own personal cultural profile and how our behaviour can be perceived by people from another cultural context is a natural starting point.

From the content

  • What culture is, and how and why it impacts business
  • Values and communication
  • Cultural horizons: a simple model for finding common ground
  • Linear-, multi- and reactive cultural types and how to deal with them
  • The group profile based on online pre-session assessments
  • Communicating and managing persuasively across cultures
  • Research-based rules for high-performing diverse teams
  • Game theory and cross-cultural negotiation: the maths behind better results
  • Leading in a culturally-agile way across cultures
  • Trust variations across cultures
  • Some real-life case studies where using culture strategically was a game-changer


  • Lectures in combination with breakout sessions, case studies, role-plays and simulations, to anchor the message into the participants’ own realities
  • Use of the unique learner-centered Cross-Cultural Dialogue Mat.
  • Assessment of personal cultural profile prior to the course.

Who should attend

This is for you with a senior role in a technology-based B2B business, who:

  • work in culturally-diverse teams, or need to persuade, negotiate, lead and build trust across cultures
  • need to understand global markets in all their complexity, and need simple tools to make sense of it all
  • are a competent expert in your specific field, but find yourself frustrated when things don’t work the same way as at home – with people you understand and whose basic values and ways of working are pretty much like your own

Trust the experts

Anders Holmström

Program Director at KTH Executive School. Management Consultant KTH Advisory Services. Chairman of the board of AB Energivärden. Facilitator at Chamber Business Networks. Fan of the idea that Business of Technology is one of the pillars on which the future prosperity of mankind will rest. Progr...


Michael Gates

Michael Gates is Vice Chairman of Richard Lewis Communications. He is an internationally recognised teacher and writer on cross-cultural management, and a regular speaker at corporate and government events. Michael has been with Richard Lewis Communications since 1990 and his earlier roles inclu...


Course reviews

Downloadable files