Integrated Marketing Communications

UW Professional & Continuing Education

How long?

  • 9 weeks
  • in person

UW Professional & Continuing Education

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

About the course

In this course, you’ll learn to plan, set up and execute successful integrated marketing campaigns. We’ll cover how to identify the goals and success metrics for your marketing plan, including increased sales or market share, brand awareness and targeted return on investment. We’ll explore the strengths, weaknesses, uses and costs of different marketing channels. You’ll test out common tools used to manage and evaluate different types of digital marketing campaigns, and learn to express brand value and selling proposition consistently through all media and customer touch points.

WHAT YOU'LL LEARN

  • Frameworks for developing an integrated marketing campaign
  • Website optimization: SEO, HTML, content
  • Social media marketing: paid and organic
  • Online advertising
  • Email marketing
  • Public relations and influencer outreach
  • Mobile marketing
  • Conferences and events
  • Measuring performance: attribution analytics and reporting

Integrated Marketing Communications at UW Professional & Continuing Education

From  $1,199

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.