Terry College of Business

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About the course

Create your innovation strategy

An organization’s capacity for innovation begins with a well-defined and established system: a coherent set of interdependent processes and structures that dictates how the company searches for novel problems and solutions, synthesizes ideas into a business concept and product designs, and selects which projects get funded.

In this course, you’ll learn how to create an innovation strategy that will guide you in designing a system to match your specific competitive needs.


  • Develop a deep, rich understanding of what your customer and end users want
  • Determine the direction the market is heading and define where future opportunities will emerge
  • Implement a step-wise innovation process for refining your existing top ideas to increase reward and reduce risk
  • Establish a natural rhythm and flow of new ideas

Who should attend

Individual contributors and managers alike.

Trust the experts

David Sutherland

David Sutherland lectures on entrepreneurship and business innovation at the Terry College of Business, and is faculty advisor to the MBA Entrepreneurship and Business Innovation Club. He also lectures at Universidad de los Andes in Bogota, Colombia, CEDIM Design Institute in Monterrey, Mexico, a...


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