Innovation

Terry College of Business

What are the topics?

Terry College of Business

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Who should attend

Individual contributors and managers alike.

About the course

Create your innovation strategy

An organization’s capacity for innovation begins with a well-defined and established system: a coherent set of interdependent processes and structures that dictates how the company searches for novel problems and solutions, synthesizes ideas into a business concept and product designs, and selects which projects get funded.

In this course, you’ll learn how to create an innovation strategy that will guide you in designing a system to match your specific competitive needs.

Takeaways

  • Develop a deep, rich understanding of what your customer and end users want
  • Determine the direction the market is heading and define where future opportunities will emerge
  • Implement a step-wise innovation process for refining your existing top ideas to increase reward and reduce risk
  • Establish a natural rhythm and flow of new ideas

Experts

David Sutherland

David Sutherland lectures on entrepreneurship and business innovation at the Terry College of Business, and is faculty advisor to the MBA Entrepreneurship and Business Innovation Club. He also lectures at Universidad de los Andes in Bogota, Colombia, CEDIM Design Institute in Monterrey, Mexico, a...

Innovation at Terry College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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