Innovation Masterclasses II

Future London Academy

Future London Academy


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Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

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Who should attend

  • CEOs, CIOs and business owners
  • heads of design and innovation departments
  • product managers and team leaders
  • service and experience designers
  • UX researchers
  • innovators and trendsetters

About the course

An immersive programme for creative entrepreneurs, innovation directors and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking and innovation.

Immerse yourself into the world of innovation and meet a global community of passionate designers. This programme consists of keynote presentations, case studies, Q&As, community discussions and mini-workshops – all conducted online with recordings available afterwards for you to revisit. You will explore the latest trends and discoveries in product and service design, sustainability and the future of technologies. You will meet the experts leading design and innovation in top companies across the globe and learn their approaches, tools and tips. You will be able to ask any questions you have in your work.

Forget boring stale conferences with 100+ speakers – we've curated the most practical masterclasses and moments of magic for you. So you can get the most out of your time, have fun and meet new friends.

You will learn

  • What methodologies and processes companies use to create new products and services
  • When to kill an idea and when to pivot to a new strategy
  • How to create a healthy creative culture
  • Design principles for voice and conversational interfaces
  • How to create experiences in VR, AR and MR
  • How to start a movement in a large organisation
  • What shall we consider sustainable design in 2021

Immersive experience


No vague presentations and boring theory – we've carefully selected the best experts in the industry so you can learn what methodologies their teams use to create new products and services, measure the impact of design, overcome challenges and learn from their failures.


Exchange tips with your peers from around the world during our intimate mini-chats. We have 30+ different countries on each of our programmes, so it's your chance to make friends in another part of the world!


Get direct access to the top experts – ask any questions you have and get advice during our Q&A sessions after each masterclass.


We carefully curated all content to make it inspiring and applicable. Everything will be available afterwards with PDFs for you to keep.


Activate your brains with our mini-challenges posed during each masterclass, that will help you get even better step by step.

Programme structure

Change management

How do you take people on the journey with innovation and start a real movement

🔴 Masterclass by Deborah Madelaine, Mars

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how business is done today. Today, Mars is transforming, innovating and evolving in ways that affirm their commitment to making a positive impact on the world. Martian innovator Deborah Madelaine helped bring design thinking to the hearts and minds of Mars Associates globally by building a movement for change counting 10,000 members and 1000 champions. She will share how you can start thinking like an activist and create a real change in your organisation

▶︎ What does it mean to create change

▶︎ How to overcome obstacles by creating a movements

▶︎ What are the practical tools you can use to start transformation in your company

Pivot triggers

Why Ideas Sometimes Need Killing

🔴 Masterclass by Tom Kerwin, Apploi

Apploi, a NYC based tech company that provides hiring software for the healthcare industry. It’s transforming the way in which companies find and screen talent, which traditionally has been very inefficient (think long lines at locations / recruiting events / stacks of resumes and manual processes). Apploi's Director of Product Design, Tom Kerwin, will explore why companies stick with projects that aren't working and share how to kill Zombie Initiatives.

▶︎ Understand why it is so difficult to abandon projects that aren't working

▶︎ What behaviours you need to see to continue with the project

▶︎ Understand how to dodge Sunk Cost Bias

Prototyping for vui

Prototyping, Emerging Technologies and Voice Interaction

🔴 Masterclass by Dan Press, Accenture Liquid Studio Liquid Studio is a creative studio part of Accenture Technology. They are experts in bringing design thinking, innovation and New IT together to resolve client and industry challenges in a fast and agile way, creating the next generation of digital experiences. Liquid's Design Lead, Dan Press, will share his experiences translating technical ideas into tangible outputs, designing prototypes and using Voice Interaction to realise abstract concepts.

▶︎ Understand how to turn abstract ideas into tangible outputs

▶︎ Learn how to harness emerging technologies in design innovation

▶︎ Understand how to use design to solve client and industry challenges


The Perception of Interaction

🔴 Masterclass by Tony Currie, Imagination Imagination is an experience design company, founded on the principle of Independent Creativity, creating experiences that change the status quo. Imagination's Creative Director, Tony Currie, will share his approach to using real-time technology to deliver compelling branded content, and exploring the power of perception to create realities that excite, provoke and immerse.

▶︎ Make an experience worth queuing for, and then use the queue

▶︎ The power of perception: interaction only needs to be believed, for it to feel real

▶︎ In virtual worlds, realism isn't always real


Sustainable Innovation & Defining the Business of Tomorrow

🔴 Masterclass by Helen Le Voi, Method Method is a digital strategy, design and engineering consultancy. They seek to enhance the human experience by creating value and impact through the design of meaningful brands, digital products, and service experiences.


How to incorporate a 4-day + Flexible working + R&D week into commercial deign practice

🔴 Masterclass by Warren Hutchinson, Else ELSE is a strategic design consultancy that helps businesses create innovative and effective experiences. From the global hub of fintech to the tea farms in Kenya, Else works wherever people, brands and technology come together. Warren Hutchinson, Else's Founder and Chief Experience Officer, will share how he rethought how they work as a team to create a healthier and more balanced workplace, enabling more effective purposeful work exploration through R&D and through client work all in less time.

▶︎ Understand the benefits of a 4-day week in creative practice

▶︎ Understand the difference between 5 days work in 4 and good work

▶︎ Find practical answers as to how you work more purposefully

Facilitating workshops

Deliberately Designing Innovation Research (or how to find out things you didn't already know)

🔴 Masterclass by Andreas Roos, Visa Visa is the world’s leader in digital payments. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. Director of Innovation & Design Strategy Andreas Roos will share his approach to running productive innovation sessions, using not just great frameworks, but also psychology and humour.

He will focus on how to get to actionable user insights that are actually exciting and specific enough to build propositions around, sharing 3 cases from his experience in sports apparel, consumer electronics to financial products and how to stop paying for mediocre research that only corroborates users unrealistic self-image. This will help you avoid paying for things you already know and move you closer to an actionable prototype proposition.


Ekaterina Solomeina

Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.

Harri Nieminen

Harri is the Service Design Director at Kuudes designing meaningful concepts that have a positive impact on people’s lives. Previously he worked at OP Financial Group, where he had a team of 22 service designers – maybe the biggest in-house team in Finland. He speaks frequently about design and c...

Andreas Roos

Deliberate creator of creative culture & behavior through sprints of all types that solves for business problems. Fascinated by herding cats and transforming hippos into creative collaborators tackling the challenges of the future. Obsessed with user focused innovation & creativity format...

Deborah Madelaine

A part of the CPSI community on and off since 2007, Deborah has completed Springboard, facilitates CPS and teaches CPS. She has facilitated a number of CPS workshops in her companies (Nestle and Mars) for the last 13 years. She has previously presented 2 Spark workshops at CPSI in the last 4 year...

Tony Currie

Conceptual thinker and curious tinkerer. Discovering new and exciting ways to tell stories is my passion. A results driven creative and digital native, leading innovation with highly scalable, award winning applications, installations and global experiences. Strategy infused approach to creativit...

Warren Hutchinson

I've been working in digital, experience design and strategy for almost 25 years (?!) and founded ELSE back in 2010. We are a strategic design consultancy that helps to create innovative and effective digital experiences. We have built up an incredible team with an impressive portfolio of work a...

Tom Kerwin

I'm a product design leader who specialises in helping organisations get great outcomes fast. I'm obsessed with building the right things in the right way, and not wasting time on ideas that won't pay off. I have over 2 decades of experience leading design, customer research and experimentation....

Helen Le Voi

Helen holds a Masters in Computer Related Design from the Royal College of Art. She enjoys exploring the boundaries of technology and the possibilities it can offer. She’s been doing so since 1995 specialising in Interaction Design and User Experience, working with companies such as Philips, Noki...

Innovation Masterclasses II at Future London Academy

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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