The Wharton School

Innovation for Growth: Strategies for Creating Value

Available dates

Jan 13—17, 2020
5 days
Philadelphia, Pennsylvania, United States
USD 11280
USD 2256 per day
Jun 7—11, 2020
5 days
San Francisco, California, United States
USD 11280
USD 2256 per day


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About the course

Innovation is at the heart of all great companies. It’s what propelled them to where they are and the reason they continue to grow and thrive. For others, internal processes, thin margins, and a focus on the short-term keep them from putting an emphasis on innovation—even as they recognize the often urgent need for it.

Innovation for Growth: Strategies for Creating Value will help you jumpstart your company’s innovation process, providing a full-spectrum, strategic view of innovation and organic growth. You will learn rigorous methods and fresh approaches for identifying new and different growth opportunities, and leave with a roadmap for building innovation capabilities, fostering a culture of continuous innovation, securing resources, and mobilizing to grow faster.

Program Experience

Program Highlights & Benefits

In Innovation for Growth: Strategies for Creating Value, you will:

  • Discover innovation opportunities across the full spectrum of growth pathways
  • Apply design thinking to connect deep customer insights to technological possibilities
  • Allocate resources to the portfolio of innovation initiatives across three horizons of growth
  • Manage the risks of innovation using fast prototyping, scenario analysis, and other tools
  • Unleash the creative energy of teams
  • Apply real-options thinking to contain the risks of innovation
  • Build the organizational capabilities needed to enable your growth strategy

Experience & Impact

Emphasizing the essential role of innovation in driving business growth, this program focuses on four key pillars: developing leadership and talent, encouraging risk taking, hearing the voice of the customer, and aligning rewards and recognition. Together, these pillars channel the energy of the organization toward the right actions to take, whether you are a growth leader seeking to stay ahead or a growth aspirer trying to catch up.

Throughout the program, faculty members share the latest innovation strategy knowledge, tools, and frameworks. They draw on examples of successful firms with environments that foster a more collaborative, creative, and risk-taking culture — where even failure is viewed as an opportunity to learn. Tapping into the experiences of organic growth leaders such as Starbucks, Genentech, Alibaba, LEGO, and, you will better understand how they generate superior customer value and shareholder value through their innovation prowess.

Key takeaways from Innovation for Growth include how to profit from the uncertainty of innovation by spotting opportunities sooner, investing in real options, opening up innovation processes to partners, and adopting start-up methods such as rapid prototyping and crowdsourcing. Participants will also create a growth-affirming narrative to motivate the organization and emphasize the centrality of innovation.

Session topics include:

  • Innovate to Grow: Applying Strategic Discipline
  • Process View of Innovation
  • Building the Business Case for Innovation
  • Business Model Innovations
  • Creativity and Innovation
  • Strategic Management of Emerging Technologies

Who should attend

Innovation for Growth is designed for business leaders or leaders who are responsible for driving top-line growth and promoting market innovation — including strategy leaders, managers of new businesses, chief innovation officers, chief technology officers, and product development leaders.

Participants in this program are a diverse group of strategy leaders from varied industries, backgrounds, and geographies who share their biggest challenges with the class. Faculty tailor the program content to address these issues, so participants enjoy a learning experience that truly resonates with them and meets their learning needs.

Participants leave the program with an expanded peer network, plus specific tools and frameworks they can use to make a meaningful impact on the way they approach innovation within their companies or organizations.

Through highly interactive lectures, exercises, and case studies, both in the classroom and in smaller work groups, this deep dive into the process of innovation will leave you with a new level of understanding. You will learn that consistent, powerful growth depends on constantly challenging current thinking about customers, technology, and your business. Overall, you will learn how to develop a growth strategy that guides all innovation activities within your organization.

Trust the experts

George Day

George S. Day is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania.  He was previously the Executive Director of the Marketing Science Institute. He has been a consultant to numerous corporations such as General Electric, IBM, Metropolitan Life, Uni...


Christian Terwiesch

BusinessWeek, the Financial Times and the Sloan Management Review have all featured Christian’s novel, process-based approach to innovation outlined in his latest book, Innovation Tournament. Christian’s current research centers on health care and innovation management. He has researched and cons...


James Thompson

Biography I am currently Professor of Applied and Social Theatre and Associate Vice President for Social Responsbility. I am also the founder and Co-Director of In Place of War - a project researching and supporting arts programmes in war and disaster zones. I''ve written widely on theatre in co...


Karl Ulrich

A holder of more than 20 patents for medical devices, tools, food products, sporting goods, and more, Karl’s expertise is in innovation, entrepreneurship and product development. He is the co-founder of the Weiss Tech House and the Integrated Design Program at the University of Pennsylvania. Karl...


Rahul Kapoor

Rahul Kapoor  is an Associate Professor of Management at the Wharton School, University of Pennsylvania. In his research, Rahul explores the strategies pursued by established and emerging firms in technologybased industries. He focuses on how firms organize for innovation and manage technological...


Rom Schrift

Professor Rom Schrift is an assistant professor of Marketing at the Wharton School, University of Pennsylvania. He earned his PhD in Marketing and Master’s in Philosophy from Columbia University Business School. Professor Schrift studies consumer behavior focusing on judgment and decision making...


Course reviews

Innovation for Growth: Program Overview

Innovation for Growth Program: Experience & Impact

Innovation for Growth Program: Who Should Attend

Innovation for Growth Program: Key Concepts

Innovation for Growth Program: A Case Study

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