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European School of Management and Technology

Innovation as a Corporate Model

Nov 20—22, 2019
3 days
Berlin, Germany
EUR 3900 ≈USD 4327
EUR 1300 per day
Dec 1—3, 2020
3 days
Berlin, Germany
EUR 3900 ≈USD 4327
EUR 1300 per day

How it works

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Description

Initiate and implant innovation into your organization´s DNA.

Innovate or die. Today’s business landscape is marked by an innovation culture, one that touches upon the most fundamental challenges that every business leader faces. The accelerated pace of globalization requires companies to improve processes, develop new products, and create new lines of business in ever shorter cycles. Disruptive technologies and increasing competition threaten revenue streams from existing lines of business. At the same time, digitalization and new forms of early-stage consumer involvement during the development process offer an unprecedented number of channels for the interaction and exchange of ideas. Innovation is not a product - it is a mindset. Tomorrow’s winners will be those who embed innovation thought processes inside their organization’s DNA.

Berlin embodies this new thinking. As a hub for the international startup scene, the city is home to an entrepreneurial spirit that fosters innovation in both large and small organizations. It is an environment in which traditional businesses are learning from entrepreneurs about new collaboration and communication models. Building on ESMT’s extensive network to move into prolific new ventures, the English language program “Innovation as a Corporate Model” (ICM) breaks the boundaries of classroom teaching with a deep-dive learning experience. Participants will visit new forms of shared working environments. They will speak with startup entrepreneurs and CEOs to gain insights into a new type of competitive mindset. They will acquire tools that enhance creativity and boost innovation inside their own business units. Finally, participants will explore how to steer an organization toward greater agility and reap the benefits of methods such as Design Thinking.

Key benefits

  • master the fundamentals for successfully initiating and implanting innovation into the organization’s DNA
  • experiential exercises, interactive lectures, peer-coaching sessions, and a personal innovation action plan
  • toolkit and mindset to achieve new sources of revenue and competitive advantage

Key topics

  • Corporate venturing: Transforming traditional businesses
  • Best practices: Creating platforms for internal idea generation
  • Creativity techniques, customer-centric innovation, and Design Thinking
  • Digital innovation
  • Open innovation: Resetting the boundaries of the firm
  • Incubators, accelerators, and co-working spaces – experiencing new forms of innovation
  • Challenges in scaling innovations

Who should attend

Executives from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.

Experts

Digital, Leadership, Strategy, Innovation, Disruption, Value Joe Peppard is a Professor at ESMT. Additionally, he is an adjunct professor at the University of South Australia. Previously, he held the Chair in Information Systems at Cranfield School of Management (United Kingdom) – where he was a...
Christoph Burger is senior lecturer and senior associate dean executive education at the European School of Management and Technology. Before joining ESMT, he worked five years in industry at Otto Versand and as vice president at the Bertelsmann Buch AG, five years at consulting practice Arthur D...
Linus Dahlander is an associate professor with tenure at ESMT Berlin. He joined ESMT in January 2011 as an assistant professor. Linus received his PhD in Technology Management and Economics from Chalmers University of Technology, Sweden in 2006. From 2006 to 2008, Linus was an assistant professor...
Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience...

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Next dates

Nov 20—22, 2019
3 days
Berlin, Germany
EUR 3900 ≈USD 4327
EUR 1300 per day
Dec 1—3, 2020
3 days
Berlin, Germany
EUR 3900 ≈USD 4327
EUR 1300 per day

How it works

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