Innovation and New Product Development for Organizational Growth

Indian Institute of Management Indore

Indian Institute of Management Indore

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Senior and Mid-level managers involved in the product development and management roles.

About the course

The programme aims to cover the Stage-Gate model for new product/service development, as well as the important analyses in the process to ensure a saleable offering.

Developing new products that can are not only functionally superior but also are technologically disruptive, as well as are usable by the consumers, is important for strategic competitive advantages. The same logic applies to services. The learnings from this module can be used to understand the process by which such effective products/services can be developed and launched for maximum business success.

Content

Stage-Gate Model, Category Analysis, Competitive Analysis, Customer Analysis, Advertising Strategy, Distribution Strategy, Pricing Strategy.

Experts

Abhishek Mishra

Dr. Abhishek Mishra is a faculty member at IIM, Indore in the Marketing Area and Chair of the Industry Interface Office. He is an IIT Roorkee graduate and in his experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker, followed by Kantar-IMRB as a re...

Innovation and New Product Development for Organizational Growth at Indian Institute of Management Indore

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.