Who should attend
Senior and Mid-level managers involved in the product development and management roles.
About the course
The programme aims to cover the Stage-Gate model for new product/service development, as well as the important analyses in the process to ensure a saleable offering.
Developing new products that can are not only functionally superior but also are technologically disruptive, as well as are usable by the consumers, is important for strategic competitive advantages. The same logic applies to services. The learnings from this module can be used to understand the process by which such effective products/services can be developed and launched for maximum business success.
Stage-Gate Model, Category Analysis, Competitive Analysis, Customer Analysis, Advertising Strategy, Distribution Strategy, Pricing Strategy.
Dr. Abhishek Mishra is a faculty member at IIM, Indore in the Marketing Area and Chair of the Industry Interface Office. He is an IIT Roorkee graduate and in his experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker, followed by Kantar-IMRB as a re...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.