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School of Hotel Administration

Innovation and Change Management

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This course is about strategic innovation, change and the designing of effective management practices. Innovation involves taking new knowledge and turning it into new products, processes, services or business models. How successful an organization is in doing so depends on its ability to recognize important opportunities and change while maintaining and exploiting the existing business simultaneously. Hence, to innovate is to change and becoming an effective manager of change is the focus of this course. We will explore the challenges and trends that are driving change, discuss the variety of innovation types available to firms, and explore the process of diffusing innovation.

Key Benefits

Participants will examine emerging opportunities in the hospitality context, and the nature and types of innovations available. The drivers and resistors of change and the process of introducing change will be considered using cases and a change simulation. The course will improve the participants ability to develop innovations and build a sound change management strategy to implement new ideas. The challenges of managing resistance will also be explored.

Topics Include

  • Origins and sources of innovation
  • Idea generation, types of innovation and the value of lead users
  • Disruption and change
  • Business model innovation
  • Selling and exploiting innovation
  • Building a change management process
  • Handling resistance to change


Biography Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a professor in strategy. She currently serves as the associate dean for academic affairs in the School of Hotel Administration. Her prior administrative roles included serving as associate de...


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