The University of Adelaide

Innovating the Customer Experience

Available dates

Mar 23—24, 2020
2 days
Adelaide, Australia
AUD 1750 ≈USD 1189
AUD 875 per day


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About the course

Customers today expect unique experiences that are simple, dynamic and flexible. This program has been designed to enable participants to deep-dive into the customer experience cultures and strategies that many of the world’s leading companies and organisations have developed to capture and retain customers by delivering on the promise of customer centricity. In today's rapidly changing experience economy, a new set of tools and frameworks are required to build a unique customer experience. Innovating the Customer Experience draws upon the latest global research and insights to equip executives with a new toolkit for leading customer experience initiatives. You will learn innovative methods for designing exceptional customer experiences, creating and capturing value for customers, and effectively building customer loyalty

What will you learn?

  • Define your customer’s journey
  • Innovate and develop a unique customer experience in line with the organisation’s vision, mission and values
  • Evaluate and continuously improve your customer’s experience
  • Build and maintain customer loyalty

Who should attend

Suited to anyone involved in the design, delivery or optimisation of their organisation’s customer experience, such as:

  • Senior Executives
  • Customer Experience Managers
  • Business Development Managers
  • Marketing Managers
  • Sales Managers

Trust the experts

Andrew MacDonald

Andrew is a global business advisor who has spent the past 15 years working with many of the top CEOs of financial services companies and their client advisory teams. In his work with companies such as UBS, Standard Chartered, J P Morgan, HSBC, ANZ, Morgan Stanley, ICICI, Macquarie and Escala, An...


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