Comprehensive course analysis
Who should attend
This program is designed for anyone responsible for or involved in the development of new ideas, products, or processes. Recommended participants include:
- Mid- to senior-level executives and managers who want to more effectively lead innovatively, both in their own personal leadership development and within their teams.
- Professionals and project teams from a wide variety of functional areas, including product and business development, marketing, engineering, R&D, corporate strategy, finance, and human resources.
- Executives and managers from companies in quickly-changing industries, including manufacturing, services, technology, and consumer products.
About the course
Adopt an alternative and innovative approach to product development beyond being on-time and on-budget.
This program consists of four, three-hour online sessions.
The world has changed and with change comes opportunity – if you know how to capitalize. It’s time to take advantage of the moment, reassess your business, reexamine your product line, and react to today’s market and consumers. But not with the old approach. Carnegie Mellon Executive Education can put you on the path to successful product development and give you the tools and know-how to bring your potential game-changer to market with confidence.
Product launch involves so much more than just consideration of time and budget. It requires flexibility through uncertainty and on-the-fly problem-solving ability. Focusing solely on time and budget needs means that you’ll miss out on alternative, potentially valuable processes. The way organizations view product and service development has changed, and Carnegie Mellon Executive Education can help you navigate through new and unfamiliar territory with the skills to recognize and respond effectively.
- Understand new concepts to navigate product launch across any market.
- Adopt a problem-solving approach to product launch to better react to unknown challenges.
- Master innovative techniques to launch products to market with success.
- Apply best practices of product management from the conception of ideas and transferring data of the product, to building a standard operating procedure for how to organize, assemble, and recall version history.
On-time and on-budget is always better, or is it? In “The Case Against On-Time/On-Budget” we’ll examine why in today’s unpredictable world an overreliance on project budgets and timing can become a detriment.
Then, we’ll explore how when it comes to product launches, timing really is everything in our “Dynamic Markets” session.
Learn the difference between business requirements like scope and purpose, and marketing requirements such as intended use and target market, in “External Business Requirements.”
Then we’ll take an inside look at mission, quality management systems, procedures and more in the “Internal Business Requirements” session.
Every new product comes with risks and blockers, while you can’t predict them all, learn why it’s critical to identify and mitigate as many as you can in the “Operation Needs vs. Wants” session.
Then, take a look at the importance of adjusting your ideas to market feedback in the “Implementation” session.
During development, trade-offs must be made to ensure the project progresses; we’ll analyze the effectiveness of various escalation trees in “Escalation of Blockers."
Then, we’ll review everything we’ve learned and conclude with a look at what’s next in innovating product development.
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.