Who should attend
Managers, leaders, and others who wish to encourage optimal behaviours in an organizational context.
About the course
In turbulent times, “business as usual” is often a self-defeating attitude. Instead, people must rapidly shift to new ways of thinking and doing. But getting individuals to change their behaviours is one of the most difficult challenges an organization can face. People do not always behave in rational ways—a fact that can derail even the best laid change management plans.
While organizations often use “hard instruments” like rules and rewards, and “soft instruments” like awareness building to change behaviours, behavioural “nudges” can complement these in ways that feel less controlling than hard shoves and are more likely to stick than awareness raising alone.
This program takes a behavioural-insights approach to behaviour change within organizations. Leverage the ways people actually think to encourage healthier, more resilient and productive decisions and behaviours. Apply people-centred strategies and tools to help staff make lasting behavioural changes. Become a “choice architect” who enables people to act in their own, and the organization’s, best interests during challenging times.
Benefits for you
- Gain insights drawn from psychology, economics and marketing to understand the key drivers of behavioural change
- See how behavioural insights can be applied to encourage desired behaviours and facilitate organizational change
- Learn how seemingly small changes or “nudges” can lead to impactful, long-lasting changes
- Uncover the contextual influences and cognitive biases that can make people behave irrationally
- Select the most relevant behaviourally-informed tools for your situation
- Align your change initiatives with real human behaviours
- Position your organization to survive “interesting times”
- The nature of behaviour change, principles behind behavioural insights
- Considering what behaviours to target
- Cognitive biases that interrupt positive behaviour change
- Tools for behaviour change: choice architecture (nudges and boosts), East framework
- Using behaviourally-informed frameworks to change behaviour in positive ways
- Applying behavioural insights to change management and organizational development initiatives
- Behavioural solutions exercise and peer-to-peer consulting
This program includes hands-on exercises designed to help you translate insight into action.
Research Interests Social Influence Social Marketing Sustainability Prosocial Consumption Corporate Social Responsibility Selected Recent Publications Simpson, B., White, K., and Laran J. (2018), “When Public Recognition for Charitable Acts Backfires: The Role of Consumer Self-Construal,” Jour...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.