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McCourt School of Public Policy

Influence, Persuasion and Public Speaking

Available dates

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About the course

Using techniques and tailored simulations normally reserved for national level political leaders, this course is designed for those looking to enhance their ability to influence and persuade audiences. This course will explore how to get audiences to “lend their ears” and to remember what is said, the two key requisites of influential communication by establishing instant credibility as a competent and trustworthy speaker.

Course Goals

By the end of the class, students will be able to:

  • Develop innovative tools and approaches of persuasion and influence
  • Identify the best methods to capture an audience and hold their attention
  • Cultivate the cognitive processes to master verbal fluency
  • Know the secrets of charisma and non-verbal persuasive skills
  • Employ the most effective techniques in preparing for a speech or negotiation

Who should attend

This course is designed for all people interested in improving their decision making skills. No prior experience is needed.

Trust the experts

Sam Potolicchio

Dr. Sam Potolicchio is Director of Global and Custom Education at the McCourt School of Public Policy at Georgetown University. Potolicchio was named one of “America’s Best Professors” by the Princeton Review, the only one in his field, and the Future Leader of American Higher Education by the As...


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