Who should attend
- Functional Managers
- Any professional that uses data to make business decisions
About the course
Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies on the business intuition of the person using it.
In this course you will learn how to examine sample data scientifically to limit any generalizations to only the patterns that have the strongest statistical support. As always, intuition and business knowledge play an important role in the process, but this course will prepare you to apply a level of scientific rigor that will lead to better results.
Participants who complete this course will be able to...
- Formulate a question as a null and alternate hypothesis
- Calculate a test statistic from sample data
- Identify the statistical test most appropriate for testing your hypothesis
- Determine the likelihood of finding a result at least as extreme as the test statistic assuming the null hypothesis
Chris K Anderson is a Professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario Canada. His main research focus is on revenue management and service pricing. He actively works with industry, acros...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.