Identifying Anti-Counterfeiting Tactics and Technologies
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Full disclaimer.Description
- Identify strategic objectives of a brand protection program
- Understand the key factors to consider in selecting the best tactics for a specific product and problem
- Develop knowledge of the different brand protection technologies
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See all related coursesCompetitive Tactics and Policy
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Description
This course includes:
In modern business, to guarantee a competitive advantage over rivals, a successful firm manager must know what tactic to make, and when and how to make such a tactic. This course provides some preliminary solutions to the above questions. The essential idea is how to achieve market power from strategic interactions with rivals. Alternatively, when making decisions, a manager always needs to be aware of his/her rivals’ responses. Following this idea, the objective of this course is to help students learn some preliminary business strategies such as product positioning, pricing, site selecting, and input sourcing, etc. In this course, several real-world cases will be introduced. Students are required to think from the perspective of the firm manager. Notice that students who want to enroll in this course are required to have preliminary knowledge of microeconomics and game theory.