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Description

Understand evolving customer needs

Business models and consumer markets are undergoing dramatic transformation fuelled by new technology and approaches to service design. And the race is on to develop customer-first services able to compete with new players coming from outside the industry.

This three-day course has been accredited by the Institute of Banking and Finance and is designed to help you put customer needs at the heart of innovation and service improvement. You will develop plans to introduce and/or improve customer centricity within your organization and create prototypes for products and services.

Do you qualify for IBF funding?

This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:

  • Singaporean/PR (Permanent Resident)
  • If you are under 40 years old, you may qualify for 70% funding
  • If you are over 40 years of age, you may qualify for 90% funding

Along with either of these criteria:

  1. Company-sponsored participants working at a financial institution
  2. Non-company-sponsored participants working in an organization based in Singapore

Future-proof your career

This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved.

You will collect IBF credits as you improve your digital marketing and human-centered service design skills and apply what you learn to your workplace and career.

Develop a data mindset

Carry out competitor and market analysis

Explore real data

Use social media data and Google Analytics

Use data to solve business problems

Use finding, scraping and manipulating data for real solutions

Create data visualizations and dashboards

Master data trends like sensors and the Internet of Things

Turn data into insights

Understand privacy, legal and social issues around data and apply them to your organization

How you'll learn

You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.

Get ready

One week before the course starts you’ll be given preparatory work and reading

Solve hands-on tasks

Tasks designed to integrate with your work to build your competence.

Get feedback and collaborate

Individual feedback and peer-collaboration to accelerate your learning

Receive your certificate

Complete the post-course assignment within two weeks to receive your certificate of completion

You will be supported by the SmartUp mobile app with relevant content, reading materials and quizzes, to help you prepare for the course and continue their learning afterwards.

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