Human Centered Design
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Understand evolving customer needs
Business models and consumer markets are undergoing dramatic transformation fuelled by new technology and approaches to service design. And the race is on to develop customer-first services able to compete with new players coming from outside the industry.
This three-day course has been accredited by the Institute of Banking and Finance and is designed to help you put customer needs at the heart of innovation and service improvement. You will develop plans to introduce and/or improve customer centricity within your organization and create prototypes for products and services.
Do you qualify for IBF funding?
This course is accredited by the Institute of Banking & Finance Singapore. To qualify for funding, you need to meet the following criteria:
- Singaporean/PR (Permanent Resident)
- If you are under 40 years old, you may qualify for 70% funding
- If you are over 40 years of age, you may qualify for 90% funding
Along with either of these criteria:
- Company-sponsored participants working at a financial institution
- Non-company-sponsored participants working in an organization based in Singapore
Future-proof your career
This course content draws on current and emerging international perspectives alongside case studies and insights from local and Asian markets. You will develop a digital mindset, learn how to make better sense of data, and consider the legal, social and ethical issues involved.
You will collect IBF credits as you improve your digital marketing and human-centered service design skills and apply what you learn to your workplace and career.
Develop a data mindset
Carry out competitor and market analysis
Explore real data
Use social media data and Google Analytics
Use data to solve business problems
Use finding, scraping and manipulating data for real solutions
Create data visualizations and dashboards
Master data trends like sensors and the Internet of Things
Turn data into insights
Understand privacy, legal and social issues around data and apply them to your organization
How you'll learn
You will attend a short course with preparatory work and a post-course assignment where you will demonstrate how you apply your new skills at work.
One week before the course starts you’ll be given preparatory work and reading
Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning
Receive your certificate
Complete the post-course assignment within two weeks to receive your certificate of completion
You will be supported by the SmartUp mobile app with relevant content, reading materials and quizzes, to help you prepare for the course and continue their learning afterwards.