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The Chartered Institute of Marketing

How to Write Successful Newsletters and Press Releases

Sep 24, 2019
London, United Kingdom
GBP 595 ≈USD 744
GBP 595 per day
Nov 28, 2019
London, United Kingdom
GBP 595 ≈USD 744
GBP 595 per day

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Description

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce right first time copy, saving you time and making you more influential.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Who should attend

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Experts

David is an author, blogger, executive coach and trainer. He created his own company in 2004 after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes Marston’s, GE, ABB, DPD and Barclays...