The Chartered Institute of Marketing

How to Write for the Web

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine ranks as well as in customer estimations. This extremely popular workshop shows how to write effective copy for your internet and intranet sites. An excellent follow-up to Principles of Great Copywriting.

Learning outcomes

  • What makes people ‘stick’ to sites.
  • How to promote your ratings in search engines.
  • What makes a good website and good online text.
  • How to write copy for online reading.
  • The way we read on line and how this effects the way copy needs to be written.
  • How to run a usability study.
  • How the psychology of web copy needs to be considered when writing.
  • The importance of clarity and interaction on your site.

Who should attend

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

Trust the experts

Andrew Skeen

In addition to working as a professional copywriter and corporate trainer, Andrew writes both fiction and non-fiction on a variety of subjects, as a ghost writer, author and blogger. An American by birth, Andrew has worked in Italy, London and Edinburgh with several large corporates, in roles rel...

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Course reviews

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.