How to Become a Professional Shoe Designer
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Design, trend forecasting and production techniques are key elements that make up the multi disciplined role of a shoe designer. This course covers the areas of skill and knowledge that all professional designers are required to have and the creative approach that will give the edge to any designer wanting to pursue a career in this field. Covering creative processes from conception to production, including discussion on market analysis and range building all students will learn the remit of the professional role. Giving them a comprehensive experience of the design process and its expansive creative possibilities.
- The Role of a designer
- Market analysis and range building
- Commercial trend forecasting
- Creative direction
- Drawing and rendering techniques
- Construction techniques
- Production processes
- A broad understanding of the role of a footwear designer
- The skills to visually research and create mood boards for creative direction
- The design skills to render and develop a capsule collection
- A researched and designed capsule Shoe collection
Marion Rhoades is an accessories designer specialising in footwear and jewellery. With a degree in fashion illustration and design Marion went on to use these skills to design women’s footwear for luxury brands such as Anya Hindmarch. In this role Marion learnt all of her technical knowledge from the floors of the exceptional factories in Italy in Milan and Venice. Working with these expert artisans and craftsmen, Marion created hundreds of collections for the brand for a decade. She now consults for other luxury brands designing and teaching on the 3DDA pathway of the Foundation degree at Central Saint Martins.
Matthew is a footwear designer with extensive experience in trend forecasting, design development and factory experience in Europe, India and the Far East, presenting range ideas to director level within the footwear retail industry.After completing a certificate in Footwear Production at Cordwainers he worked designing for Ted baker @ Pentland shoes, branching into trend forecasting in the role within a small team. Further to this he headed a very successful men’s footwear team at River Island where he extended his knowledge in trend forecasting and design development. He has been running his own design consultancy for around 8 years where he works with many branded clients in both men’s and ladies’ footwear, targeting demographics from high end luxury to basic retail. Currently he contracts for an Italian supplier based in Hong Kong managing the range building and product development of formal, casual and lifestyle product lines for the UK market servicing the majority of the high street - Topman/Next/Zara/River Island/Debenhams/Office.
Who should attend
People who would like to explore the medium of footwear design in a professional context, learning in-depth knowledge of the profession and the processes it involves.