Hotel Revenue Management
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This course will promote the understanding and application of revenue management theory and methods to maximize hotel profits, with a primary focus on techniques to manage and increase yieldable and transient room revenues. It will also address key issues relating to the management of group business, and the application of revenue management principles to non-room revenue centers.
Participants will develop a strategic understanding of revenue management. They will gain insight into the fundamental issues relating to pricing for revenue management. In addition, they will learn about the tools and techniques required to apply revenue management to the revenue streams within their hotel.
- Inventory control
- Revenue management for non-room revenue centers
- Distribution channel management
- Management and marketing implications of revenue management implementation