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School of Hotel Administration

Hotel Revenue Management

Jul 1—3
3 days
Ithaca, New York, United States
USD 2895
USD 965 per day

How it works

Description

This course will promote the understanding and application of revenue management theory and methods to maximize hotel profits, with a primary focus on techniques to manage and increase yieldable and transient room revenues. It will also address key issues relating to the management of group business, and the application of revenue management principles to non-room revenue centers.

Key Benefits

Participants will develop a strategic understanding of revenue management. They will gain insight into the fundamental issues relating to pricing for revenue management. In addition, they will learn about the tools and techniques required to apply revenue management to the revenue streams within their hotel.

Topics Include

  • Pricing
  • Forecasting
  • Overbooking
  • Inventory control
  • Groups
  • Revenue management for non-room revenue centers
  • Distribution channel management
  • Management and marketing implications of revenue management implementation

Experts

Biography Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management (RM) and service pricing. He actively works with ...

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