Who should attend
This certificate series is designed for hospitality professionals within hotels and corporate offices seeking a comprehensive understanding of the many facets of hospitality including finance, leadership, marketing, and revenue management. It is also ideal for upper-level professionals moving into executive level positions who wish to refine their skills in specific hospitality areas.
About the course
The hospitality business includes more moving parts than most people realize and has more customer touchpoints than any other industry. Teamwork is essential.
This 18-course Hospitality Management 360 Certificate provides you with the essential skills needed to ensure that your organization runs like a well-oiled machine. You will quickly develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
The 14 core courses focus on team building, team performance, revenue management, marketing, and foodservice. You can then choose from 12 elective courses in Foodservice Management, Restaurant Revenue Management, Hotel Revenue Management, or Hospitality Marketing for a more thorough examination of each.
Whether you aspire to management, have recently been promoted, or are currently in a management position, this certificate program positions you to make a bigger impact in your organization and your career. You can complete all of the courses in this program and earn your certificate in as little as 9 months, spending about three to five hours per week.
The courses in this certificate will equip you to…
- Define and differentiate between leadership and management
- Create a plan for overcoming new leadership challenges and forming a high-functioning team
- Identify the proper online sources of financial information for research purposes
- Understand the structure of the three principal financial statements
- Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
- Design and execute your own pricing strategy for a particular product or service
- Develop the fundamentals and practical skills involved in planning, opening, and managing an operation
- Assess a restaurant’s revenue capability and how to maximize its profitability
- Adopt a strategy that is focused on revenue per available room (RevPAR)
- Build booking curves; account for “pick-up”; segment demand by market, group, and channel; and calculate error and account for its impact.
This certificate has 18 online courses requiring ~112 hours to complete.
This certificate is earned upon completion of 14 required core courses and four elective courses. Outcomes will vary depending on the elective courses selected.
- Becoming a Powerful Leader
- Building Guest Loyalty
- Building High Performance Teams
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Forecasting and Availability Controls in Hotel Revenue Management
- Introduction to Hotel Operations
- Introduction to Hotel Revenue Management
- Introduction to Restaurant Revenue Management
- Managing Revenue with Service Cycle Changes
- Marketing the Hospitality Brand Through Digital Media
- Services Marketing Planning and Management
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Utilizing Income Statements and Operational Data
Elective Courses (4 Courses)
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Developing an Integrated Marketing Communications Strategy for Services
- Implementing Brand Strategy Through Digital Media
- Managing Service Demand through Pricing and Distribution Strategies
- Managing your Food and Beverage Supply Chain
- Non-Traditional Applications of Hotel Revenue Management
- Optimizing Your Food and Beverage Menu
- Overbooking Practices in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
Participants who successfully complete all 18 courses in this certificate series will receive a Hospitality Management 360 Certificate from Cornell University's School of Hotel Administration.
Participants will also receive .6 Professional Continuing Education Units (CEUs) for each course that is successfully completed.
Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor, Na...
Biography Rob Kwortnik, associate professor of services marketing, joined Cornell''s faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik''s research...
Reneta McCarthy is a senior lecturer at the School of Hotel Administration where she has been teaching in the operations management area since 1995. She teaches the introductory hotel operations and casino operations courses, in addition to the wellness and spas class. She was the faculty on reco...
Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). She has been involved with food since the age of ten, when she started her own chocolate business, "Cheryl''s Chocolates." Following her interest in food, she attended SHA and graduat...
Alex M. Susskind is an associate professor at the School of Hotel Administration and a member of the graduate field of communication at Cornell University. He earned his PhD in communication (with cognates in organizational communication and organizational behavior) from Michigan State University...
Dr. Kate Walsh is the Dean of the School of Hotel Administration, and is an E. M. Statler Professor. She received her Ph.D. from the Carroll School of Management at Boston College and her M.P.S. degree from the School of Hotel Administration. She holds a Bachelor of Science degree in Accounting f...
Dr. Steven Carvell, a professor of finance at the School of Hotel Administration, has 30+ years of extensive service at the School and University including: Associate Dean of Academic Affairs, Academic Director of the Pillsbury Institute of Entrepreneurship, and the Cornell University Internation...
Dr. Carroll is a Clinical Professor (ret.) at the School of Hotel Administration. For more than twelve years he has taught economics, pricing and marketing distribution courses at the undergraduate, graduate and executive education level. He holds a B.A. degree in economics from Rutgers, an M.S. ...
Scott Gibson is the J.E. Zollinger Professor of Finance at the College of William and Mary Mason School of Business. His current research interests include optimal financing strategies for hospitality firms and the effect of institutional investor trading behavior on securities prices. His resear...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.