High Impact Business Writing: Reports, Proposals, Emails and Writing for the web

Schulich Executive Learning Centre

How long?

  • 3 days
  • in person

Schulich Executive Learning Centre

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Essentials

  • What do past participants have to say about the course?
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  • How many participants were promoted within three years after graduation?
  • How did this course affect participants' professional trajectories?
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  • What do past participants have to say about the course?
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Who should attend

This workshop is designed for corporate, public sector and not-for-profit professionals to develop their business writing skills in a skills-focused learning environment. If you frequently prepare client proposals, management reports or business briefings, this program will benefit you.

About the course

This skills-intensive writing workshop is a tremendous career investment – the techniques can be used every day to write powerful client communications, business proposals and strategic briefings.

Learn how to draft whole documents quickly and easily. Understand the psychology behind powerful business writing and quickly focus on your reader’s needs in all documents. Maximize your business impact with new writing techniques, strategies and learn the methods and advanced writing skills and techniques used by professional business writers. Use proven RFP proposal frameworks to beat your competition. Learn a 3-step method to adapt reports into presentations and understand how to write to inform and write to persuade any audience. Improve your speed, confidence and delivery of reports, proposals, emails and writing for the web

Bonus Seminar Benefits

  • Receive a 100+ page resource guide to help you implement the ideas and techniques discussed and practised in this seminarReceive a 100+ page resource guide to help you implement the ideas and techniques discussed and practised in this seminar
  • Receive a 5-part grammar tune-up workbook
  • Learn a 3-step method to quickly convert your written documents into clear multi-media presentations and speakers’ notes

Content

Pre-Seminar Tool and Writing Sample Submission

  • Participants benefit by a pre-class writing assessment and questionnaire
  • Based on samples from most recent 12-month business communications – with expert review and confidential one-to-one feedback

Where are Your Skills Now – Where Can We Take Them?

  • How to organize your writing approach to every document
  • The psychology behind powerful business writing
  • Clustering and brainstorming techniques
  • Increasing your chances of getting your documents read and acted upon

Modern Writing Skills for Executives

  • Refocusing to your reader’s needs – the first time!
  • Three ‘must know’ tones and techniques writers use
  • How to draft whole documents quickly and easily

Design, Craft and Write

  • The best time-saving plan for all documents, including writing for the web
  • Managing text for clarity, impact and persuasion
  • Opening and closing lines that get results

Writing Styles that Appeal to Different Audiences

  • Why the rules for letters don’t work for emails
  • How to write powerful introductions, executive summaries, point form presentations
  • Learn the five essential elements common to every proposal and report

Short and Long Reports that Deliver Your Message

  • Comparing report formats that build reader’s interests
  • Time saving templates
  • How to trim the fat from your reports

Writing Proposals That Surpass The Competition

  • Learn RFP processes to get your proposals read and acted upon
  • Formats for financial proposals, sales and marketing proposals

Persuasive Writing and Editing Techniques

  • Improving your writing’s overall readability; self-editing
  • Document structures to best influence your reader and reflect corporate image
  • Writing tips for letters, emails and daily communications

Experts

Diana Kawarsky

Biography Diana Kawarsky specializes in business communications for Schulich’s Executive Education Centre, York University. In addition, she is a facilitator, adult educator, coach and management consultant with Fortune 500 companies throughout North America. Her experience spans nearly 20 years....

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High Impact Business Writing: Reports, Proposals, Emails and Writing for the web at Schulich Executive Learning Centre

From  CAD 3 250$2,621
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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