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Schulich Executive Learning Centre

High Impact Business Writing: Reports, Proposals, Emails and Writing for the web

Next dates

Sep 18—20
3 days
Toronto, Ontario, Canada
CAD 3250 ≈USD 2411
CAD 1083 per day
Feb 10—12, 2020
3 days
Toronto, Ontario, Canada
CAD 3250 ≈USD 2411
CAD 1083 per day


This skills-intensive writing workshop is a tremendous career investment – the techniques can be used every day to write powerful client communications, business proposals and strategic briefings.

Learn how to draft whole documents quickly and easily. Understand the psychology behind powerful business writing and quickly focus on your reader’s needs in all documents. Maximize your business impact with new writing techniques, strategies and learn the methods and advanced writing skills and techniques used by professional business writers. Use proven RFP proposal frameworks to beat your competition. Learn a 3-step method to adapt reports into presentations and understand how to write to inform and write to persuade any audience. Improve your speed, confidence and delivery of reports, proposals, emails and writing for the web

Bonus Seminar Benefits

  • Receive a 100+ page resource guide to help you implement the ideas and techniques discussed and practised in this seminar
  • Receive a 5-part grammar tune-up workbook
  • Receive an 8-page guide of modern methods and strategies to manage all electronic media
  • Learn a 3-step method to quickly convert your written documents into clear multi-media presentations and speakers’ notes

Course content details

1. Pre-Seminar Tool and Writing Sample Submission

  • Participants benefit by a pre-class writing assessment and questionnaire
  • Based on samples from most recent 12-month business communications – with expert review and confidential one-to-one feedback

2. Where are Your Skills Now – Where Can We Take Them?

  • How to organize your writing approach to every document
  • The psychology behind powerful business writing
  • Clustering and brainstorming techniques
  • Increasing your chances of getting your documents read and acted upon

3. Modern Writing Skills for Executives

  • Refocusing to your reader’s needs – the first time!
  • Three ‘must know’ tones and techniques writers use
  • How to draft whole documents quickly and easily

4. Design, Craft and Write

  • The best time-saving plan for all documents, including writing for the web
  • Managing text for clarity, impact and persuasion
  • Opening and closing lines that get results

5. Writing Styles that Appeal to Different Audiences

  • Why the rules for letters don’t work for emails
  • How to write powerful introductions, executive summaries, point form presentations
  • Learn the five essential elements common to every proposal and report

6. Short and Long Reports that Deliver Your Message

  • Comparing report formats that build reader’s interests
  • Time saving templates
  • How to trim the fat from your reports

7. Writing Proposals That Surpass The Competition

  • Learn RFP processes to get your proposals read and acted upon
  • Formats for financial proposals, sales and marketing proposals

8. Persuasive Writing and Editing Techniques

  • Improving your writing’s overall readability; self-editing
  • Document structures to best influence your reader and reflect corporate image
  • Writing tips for letters, emails and daily communications

Who should attend

This workshop is designed for corporate, public sector and not-for-profit professionals to develop their business writing skills in a skills-focused learning environment. If you frequently prepare client proposals, management reports or business briefings, this program will benefit you.


Biography Diana Kawarsky specializes in business communications for Schulich’s Executive Education Centre, York University. In addition, she is a facilitator, adult educator, coach and management consultant with Fortune 500 companies throughout North America. Her experience spans nearly 20 years...


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