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Vlerick Business School Executive Education

Growth Through Innovation

Mar 30—Apr 2, 2020
4 days
Brussels, Belgium
EUR 3995 ≈USD 4408
EUR 998 per day

How it works


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Disruption is becoming the new normal, and the pace of change increases every day. So how can you stay competitive? The answer is that companies have to create, innovate and roll out new business ideas at a rapid pace. But how do you manage this process to maintain and improve your current business performance over the long term?

This programme gives you the tools you need to design, change, manage, and implement effective innovation processes. Next to that, you will learn how to embed a culture of innovation within your organisation and how you find a common ground when collaborating across organisational areas and firms.


What is the added value of following the 'Growth through Innovation' programme?

  • Identify the dynamics that lead to transformation & disruption.
  • Determine how you can respond to the transformations within (& outside) your industry.
  • Formulate your own inspiring vision on Innovation − whether you are in a science-, technology-, or service-based industry.
  • Create your action plan for optimising and transforming your core business.
  • Develop intrapreneurial processes to capture disruptive ideas outside your core business.
  • Find the right balance between company-internal and external or open innovation.
  • Discover what it takes in terms of mind-set and capabilities to become an innovation leader.


The programme 'Growth through Innovation' comprises 3 modules:

Module 1: Developing your vision on Innovation

  • Why do we innovate?
  • The world and the business environment are changing fast − what’s the impact of living in times of exponential change?
  • How can you make your company / product / service more relevant in this rapidly shifting landscape?
  • Which dynamics lead to disruption?
  • How can you respond to the transformation of your industry?
  • Different types of companies need different approaches:
    • Science-based engines: choosing, and persisting in, investment-intensive innovation paths
    • Technology-based engines: making creative combinations work
    • Service-based engines: customer asset data mining
  • Innovation strategy simulation

Module 2: Implementing Innovation Strategy

  • How can design-thinking help you optimise & transform your core business?
  • Which intrapreneurial processes can you set up to capture disruptive ideas outside your core business?
  • What can you learn from outside-in innovation?
  • Understand the use and practice of hackathons, incubators & accelerators, innovation boot camps, and corporate venturing.
  • How to lead and benefit from your innovation eco-system?
  • Where to allocate your innovation budget, and how to measure innovation strategy performance?
  • How do you manage the ‘speedy back-end’ and ‘fuzzy front-end’ of your innovation process?
  • Which methodology will improve the success rate of new product development?
  • Business case: Janssen Pharmaceutica and Proximus spin-offs

Module 3: Innovation Strategy Performance

  • Embedding a culture of innovation: how to instil the willingness and ability of your business to become an innovation leader in your field?
  • Which leadership approach does intrapreneurship require?
  • How to lead and inspire your innovation eco-system?

Who should attend

  • R&D, Innovation, Business Unit and Business Development, both manager and director level
  • CEOs and owner-managers of medium- to large-size companies
  • Heads of Engineering
  • Both manager and director level


Katleen is an Associate Professor in Leadership and Coaching at Vlerick Business School. She is also the head of a centre that specializes in monitoring leadership trends and the development of innovative leadership & coaching tools. Her specific areas of expertise include inclusive leadershi...
Koen Tackx is a Professor of Management Practice at Vlerick Business School in strategy and marketing. His industry focus includes energy, financial services and telecommunications. After a corporate career of 20 years, he graduated as a PhD in 2015 on a dissertation titled “fair process perspect...
Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems.Walter studies idea emergence or how inventions come about and transform into innovations. During the last five years he coached the emer...
Currently advising on innovation strategy with large, established corporations, as well as giving back what I learned through mentoring and advising start-ups. Balancing returning, with continued learning. In mid-2015, I ended a 23 year career with the Coca-Cola Company as Senior Vice President ...
Robin Kleer is an Associate Professor of Innovation Management at Vlerick. He holds a Diploma in Business Engeneering from the University of Karlsruhe (2005). He earned his Ph.D. in Economics from the University of Wuerzburg. Subsequently he worked as an assistant professor at RWTH Aachen Univers...
Peter is an entrepreneur and manager with a strong technical, economics and business (MBA) background. He is passionate about innovation and has extensive experience in bringing innovations from idea to market in different types of environments: as an entrepreneur in a start-up; as a project and ...
Professional goal: helping organizations to become more performant by working for them as advisor in the area of training & development management, leadership development, team development, change management, organization development, workshop design and facilitation, innovation management, ....


Detailed Description
Detailed Description

Next dates

Mar 30—Apr 2, 2020
4 days
Brussels, Belgium
EUR 3995 ≈USD 4408
EUR 998 per day

How it works

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