Green Growth as Competitive Advantage
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WHY GREEN GROWTH AS COMPETITIVE ADVANTAGE?
With companies such as Tesla, Novo Nordisk, Skanska, Vestas, IKEA, REC Solar and Storebrand, the green growth agenda has gained momentum. International institutions such as the OECD, EU-Commission, UNEP, World Bank, WBCSD and GGGI has also pushed the opportunities of the coming “green shift” towards 2050.
Since the British economist Sir Nicholas Stern’s (2006) report, there has been increasing economic arguments in favor of bold environmental measures as profitable and smart rather than simply as costs. Such statements have nevertheless been contested, and the economic results variable. Further it has been unclear what exactly a green growth entails. But such debates have sparked new research, practices and reporting on what green growth is and how to precisely distinguish greenwashing from genuine green growth.
Norwegian and Scandinavian companies and institutions have in any case already started the shift towards greener business development and strategies. Also unions and public agencies have started calling for more green jobs and procurement.
The focus will be on green business models and strategy, accounting and measurements, innovation and leadership. Participants will get the tools necessary to succeed with implementing the practices of green economics for growth and profitability.
- The challenges of Green Growth
- Green Business Innovations
- Green Accounting for the 21st century
- The Big Picture - and the long term future
- Green strategies: implementing the theory in practice
This master programme is 30 credits. The programme is taught over the course of one year and consists of five modules. The modules are three-five days each. The five modules are taught at BI's facilities