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About the course

With the changing face of medicine today, health care professionals are forced to wear two hats: one medical and one management. Bringing together world-class faculty and leading business theory to advance the future of health care. In the shadow of Houston’s medical center, participants will learn from management experts about the business topics relevant and critical to the health care industry and develop skills in a variety of management competencies.

Accreditation/Credit Designation

This activity has been planned and implemented in accordance with accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Baylor College of Medicine and Rice University. Baylor College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Baylor College of Medicine designates this live activity for a maximum of 72.0 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Notices

In order to meet the requirements of the Accreditation Council of Continuing Medical Education, it is the policy of Baylor College of Medicine that all individuals who are in a position to control the content of a CME activity (activity director, planning committee member, and faculty) disclose relevant financial relationships with commercial interests. All identified conflicts of interest are managed to help ensure that the educational material is scientifically based, accurate, current, and objectively presented. Specific disclosure will be made to the participants prior to the educational activity.

Faculty, topics, program schedule, and credits are subject to change. Audio or videotaping is prohibited without written permission from the Office of Continuing Medical Education, Baylor College of Medicine, Houston, Texas.

Program

Leadership and Teams: Balancing Management and Clinical Skills

Focus on the personal characteristics of effective leaders and the difficulties of shifting perspective a technical or clinical contributor to leader. After studying how leadership style fits into a workplace climate and culture, participants will receive feedback from an assessment to understand how their actions affect the motivation and engagement of direct reports. The program will also examine how to manage constructive conflict and collaboration in diverse teams to improve the team decision-making process.

Strategy Formulation and Competitive Analysis: Health Care Perspective

To generate value and sustain competitive advantage, participants examine the core concepts and analytical techniques of strategic management. Alliances, changing regulatory environment, and new product launches will be studies both from a broad multi-industry and a health care perspective. Key frameworks that assist in the development, evaluation, and implementation of value-creating strategies that enable growth will be discussed.

Strategic Marketing and Patient Management

Develop a patient-focused approach to marketing using key marketing frameworks including segmentation, targeting and positioning. Participants will identify the key benefits that affect care and satisfaction issues for different patient segments as well as integrate branding strategies for internal and external communications. Successful application of marketing concepts leads to improved perception of brand, patient satisfaction, and patient loyalty.

Financial Decision Making and Reporting for Health Care Organizations

Financial health allows organizations to continually improve patient care, and basic skills of financial interpretation and analysis will allow for optimal management of capital. Health Care related financial statements will serve as cases to evaluate operating unit performance and evaluate investment opportunities. Participants will learn methods for collecting and using internal and external accounting data for decision making purposes and capital budgeting.

Health Care Process Mapping and Quality Improvement

Participants learn to understand, analyze, standardize and improve critical hospital-based health care processes, while increasing efficiency and maintaining patient safety and satisfaction. The definition, measurement and enhancement of health care quality and safety will receive special emphasis, with examples of several quality improvement techniques such as Six Sigma or Total Quality Management. From the fundamental components of supply chains, analytical tools will be used to map and examine patient care.

Negotiating With and Influencing People

Diagnose individual competency and style, prepare a health care context, and practice negotiation in a fast-paced, interactive environment. Participants sharpen their skills and learn to systematically prepare for a variety of situations, including breaking a deadlock. With practical insights and techniques, learn to successfully negotiate to resolve conflict, promote objectives, and influence people in health care settings.

Who should attend

This certificate has been developed for physician executives and other senior health care administrators, including nurse executives, medical directors, and senior administrators in hospitals, group practice, health insurance organizations.

Trust the experts

Prashant Kale

Prashant Kale is Associate Professor of Strategic Management at the Jesse H. Jones School of Business, Rice University. Prior to Rice he was faculty at the Ross School of Business, University of Michigan and he has also been visiting faculty at the Wharton School, the Kellogg School of Management...

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Brian Rountree

Brian Rountree is a tenured Associate Professor of Accounting at the Jesse H. Jones Graduate School of Business, Rice University. He earned his PhD in accounting from the University of North Carolina in 2003. He also holds a bachelors degree (summa cum laude) in accounting from Babson College and...

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Brent Smith

Professor Brent Smith, Ph.D. is currently Senior Associate Dean of the Jones Graduate School of Business at Rice University. Prior to his current academic appointments, he was a member of the faculty at London Business School and Cornell University where he taught in the School of Industrial and ...

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Vikas Mittal

Dr. Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor''s in Business Administration from the Universi...

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Amit Pazgal

Professor Amit Pazgal is a professor of marketing and operations management. He is also the academic director of operations management, a leadership role in operations management curriculum design across all our programs. Professor Pazgal joined the Jones school in 2006 and currently teaches the ...

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Jing Zhou

Jing Zhou is Houston Endowment Professor of Management, and Director for Asian Management Research and Education at the Jones Graduate School of Business of Rice University. She is an associate editor of Journal of Applied Psychology, a top scholarly journal in the field of management. She is a S...

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Alexander Butler

Alex Butler is a professor of finance at Rice University. His research is in empirical corporate finance, financial institutions, and financial markets, and focuses on external financing decisions of firms, governments, and individuals. His research has been published in all the top finance jou...

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Zoran Perunovic

Zoran has more than 20 years of experience in executive education and management consulting with hundreds of clients in Europe, North America, Asia, and Africa. He has expertise in a wide area of managerial disciplines, like design and implementation of innovation strategy and processes, developm...

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