Who should attend
- System and Web Analysts
- Marketing Professionals
- Digital Product Managers
- Sales Managers and Executives
- SEO and SEM Personnel
- IT Architects and Testing Personnel
- Those aspiring for a career in analytics
What are the prerequisites for taking up this Google Analytics training course?
Anybody can take up this training course. Although, a basic understanding of Internet technology and websites is helpful.
About the course
Our Google Analytics training course lets you master this powerful analytics tool. We provide the best online classes to help you learn the technique of making data-driven decisions, code installation, studying various metrics, monitoring web traffic and creating detailed reports. As part of this training, you will work on real-world industry projects.
About Google Analytics Training Course
Google Analytics is the most popular tool for measuring the performance of your website. This Google Analytics training gives you a thorough understanding of the principles of this data-driven decision-making tool. You will be trained in the installation of code, setting goals, web traffic study, demographics, browsing habits and creating custom reports.
What will you learn in this Google Analytics training course?
- How analytics can help you make informed decisions
- Setting up GA account to monitor and evaluate your website traffic
- Collecting actionable insights from the GA report
- Various KPIs, key measurement concepts and terminology
- Creating an effective digital marketing plan
- Deploying the new and improved e-commerce reports in GA
- Funneling and segmentation for better insights
- Having a quality check and analysis of your digital marketing spends
- Clicks, user behavior, locations and landing page effectiveness
- Researching on analytics findings to tweak your digital strategy
Why should you take up this Google Analytics training course?
- 70% of the leading companies say that analytics is integral to how they make decisions – IBM Study
- Google Analytics is being used by 52.9% of all websites – marketingland.com
- A Google Analytics Specialist in the United States can earn up to $96,000 – indeed.com
Today, no digital marketing campaign is complete or successful without the right deployment of analytics. This is where the Google Analytics training course from Intellipaat can help you in understanding how to improve the visibility and reach of websites. You can implement various strategies by visualizing the data from Google Analytics Reports and improve the digital marketing success rate. Having an in-depth understanding of Google Analytics can help you get jobs at some of the biggest companies around.
Google Analytics Course Content
- Introduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
- Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
- Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
- Features of Google Analytics
Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
- E-Commerce and Tracking
Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.
- Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.
- Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.
- Google Analytics Setup - Effective Tips
The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.
Google Analytics Project
What Google Analytics projects you will be working on?
Project: Google Analytics Project
Problem Statement: It explains how to navigate to the different report available in Google Analytics.
Google Analytics Certification
This course is designed for clearing the Google Analytics Individual Qualification (IQ) exam. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this training program, there will be quizzes that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc.
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.