Google Analytics

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This Google Analytics course is for any marketing manager, digital executive or business person who is receiving or creating Google Analytics reports but doesn’t know what right looks like. To attend the course, it requires you to have access to a fully working Google Analytics account for a website, preferably with administrator access to the account.

About the course

Do you have regular reports from Google Analytics but no real idea what they mean and what matters about those reports? This course is designed to highlight what matters most for a marketer in this powerful reporting tool. In addition, it will help attendees to understand what actions to take in common circumstances and how to tailor activities to enhance your business objectives.

Learning outcomes

  • This Google Analytics training course gives meaning and value to the many reports available for any website.
  • Use and interpret content reports to measure what visitors want from and are doing with your sites.
  • Identify quality traffic and drivers of revenue and conversions to action.
  • Set up and track digital marketing campaigns: search (paid and non-paid), email, social, display, affiliates, etc.
  • Extract actionable insights from the Google Analytics reports to lead performance improvements.
  • See your visitors in real time on your website.

Experts

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns throu...

Google Analytics at The Chartered Institute of Marketing

From  GBP 475$680

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.