IE Business School


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Who should attend

The program is targeted for key decision makers of small or medium-sized enterprises, as well as start-ups who have gone through their first round of financing. Program participants can be Owner-Managers, CEOs, CFOs, and other executive-level decision makers committed to growing their organization.

About the course

Unlock your organization’s growth potential, enhance your analytic abilities, and take appropriate action for today’s global markets in this two-part program co-created by the American University of Beirut and IE Business School.

Gain new perspectives and insights into the growth challenges your company is facing and learn how to link and execute 7 key components of your business (Strategy, Business Innovation, Human Resources, Operations, Accounting and Finance, Marketing and Sales, and Governance) for sustainable growth.

The Global Scaleup Program (GSP), designed for busy executives in a convenient modular and blended format over 8 weeks, empowers you with concise actionable tools with real-world relevance and applicability. The Program aims to help you understand international strategies for growth, identify your company’s strategic strengths and weaknesses for scalability, and the organizational changes required for the business to grow. This management program adopts a blended format of face-to-face and online sessions, and combines outstanding global experts and faculty. It will equip you with the knowledge, skills, tools and support needed to scale-up your business on solid foundations. You will sharpen your skills through a variety of learning experiences including assigned pre-readings, workshops and lectures, case discussions, mentoring sessions, course assignments, and meetings with business leaders.

If your company is facing growth-related challenges limiting your ability to achieve your business potential, this program is for you. The Global Scaleup Program is a 2-month program designed to help small and medium-sized companies overcome their growth challenges. The program is a partnership between two top-ranked business schools, IE Business School and American University of Beirut, Olayan School of Business bringing together outstanding expertise and faculty from across continents around the subject.

The program equips you with the tools and support needed to scale-up your company on solid foundations. It allows you to:

  • Identify your growth and scaling barriers.
  • Acquire a systemization growth mindset.
  • Develop your organization’s growth pillars.
  • Learn how to apply scale-up tools.
  • Network with a select dynamic group of CEOs and owners-founders.


Module 1: strategy

  • Poor strategy or no strategy: barriers to scaling for small and medium enterprises.
  • The 7 Facets Strategy.
  • The application of the One-Page Strategic Plan.

Module 2: Business innovation

  • Design Thinking Workshop.
  • Lean Startup Tools.
  • Disruptive Innovation.
  • Business Model Innovation.

Module 3: Human resources

  • Leading self: High Performance.
  • High-Performing Teams.
  • Managing Multicultural Teams.

Module 4: Operations

  • Scale and scaleups.
  • Exponentiality and growth.
  • Super scale me.

Module 5: Accounting & finance

  • Financial Statements.
  • Cash Management for Growth.
  • Managerial Accounting.
  • “Power of One” – Critical KPI.
  • The 7 Levers of Cash.
  • Valuing Your Business.

Module 6: Marketing & sales

  • Market sizing terminology.
  • Defining your target customers.
  • Estimating your addressable market share.
  • The importance and effects of pricing.
  • Psychology of Compliance.
  • Secrets of persuasion.
  • Practical ideas to boost your sales.
  • Pillars of success.
  • Clients’ decision process.
  • Need satisfaction and added value creation.
  • Pitch your value proposition.

Module 7: Governance for scaling up

  • Governance basics.
  • Family business.


Joe Haslam

Professor Joe Haslam is the cofounder of five companies. Marrakech, the first company he cofounded, raised over $75m in Venture Capital and scaled to 250 staff. He is now the cofounder and Chairman of Hot Hotels, the first company from Spain to be accelerated by the Techstars program in the USA. ...

Daniel Corsten

“How to manage relationships between people, customers and suppliers and organizations in general is at the heart of my work which spans supply chain management, marketing and more recently finance” says Daniel who spent more than a decade investigating business models in different industries su...

Stephen Adamson

Stephen Adamson Specialized ProgramsStephen is currently the Director of General Management and Leadership programs at IE Executive Education where he has worked in different roles for the past 12 years. In this position he designs and runs programs for many Spanish and international business exe...

Bijan Azad

Dr. Bijan Azad is an Associate Professor at the Olayan School of Business (OSB), American University of Beirut and the Director of the Samih Darwazah Center for Innovation Management and Entrepreneurship. Bijan pioneered the popular Entrepreneurship Practicum graduate course at AUB (modeled afte...

Nicolas Kfuri

Dr. Kfuri is a global expert executive trainer, professor, and consultant. His areas of expertise are Corporate Global Strategy, Marketing and Branding, and Internationalization Processes. He lead projects in the private sector (MNC’s, medium and small-sized enterprises, and family-run businesses...

Andres San Jose

Andres is a Visiting Professor at IE and has been working in the digital business for the last 14 years. He has extensive international experience in Europe and LATAM regions and his main areas of expertise are startup growth, business innovation and internationalization. He has served at eBay in...

Marta Williams

Marta has taken part in hundreds of workshops, seminars and courses on leadership, feedback, coaching and executive development in the US and Europe. She co-founded The Washington Quality Group, in order to help Spanish executives develop their leadership skills. She also founded The Institute of...

Cristina Cruz

Born into a family business, Professor Cruz dedicates most of her teaching and research to studying organizations in which a family group is present and has an influence in strategic decision making. The results of her research have been published in leading international academic journals inclu...

Juan Pablo Vazquez

Dr. Juan Pablo Vazquez Sampere joined IE Business School in 2006. His research is focused on using innovation to increase the success rate of both entrepreneurs and corporate ventures. To do that Dr. Vazquez has developed new and innovative research practices that are capable of not only explaini...

Lina Tannir

Lina has been teaching finance and accounting at the OSB for over a decade. She holds an MBA from AUB and has been a Chartered Financial Analyst since 2008. Lina has published research papers on micro finance, and teaching case studies on women-owned businesses. She also serves on the board of v...

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Global Scaleup Program at IE Business School

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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