Getting Your Fashion Collection to Market Weekend

London College of Fashion

London College of Fashion

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

About the course

How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.

You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?

During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred.

If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it!

Topics covered

  • Your product is the epicentre of your business/future business. We will cover various issues you may face regarding your manufacturing base, such as suppliers, timelines and deliveries.
  • Approaching buyers, agents and distributors: pros and cons, and how much they take from your margin.
  • Multichannel retailing: making it work for your brand and sales.
  • Selling directly on marketplaces: advantages and disadvantages.
  • Financial tools: having cash flow plans in place to deal successfully with larger buyers.
  • The legal stuff: trademarks, terms and conditions of business.
  • Cutting through the fluff: managing social media, press and PR to your advantage.
  • We will cover key terminology that any designer/brand owner should be aware of.
  • Concessions: large stores often offer concessions rather than buying in the brand. We look at how this works.
  • We will also look at non-seasonal cycles whereby the designer may work outside the traditional buying seasons manufacturing to meet consumer demand.
  • You'll learn about various ways to reach the 'not so obvious' buyers and how to respond to ‘unknown’ buyers who contact you directly.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Experts

Erica Charles

Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanue...

Getting Your Fashion Collection to Market Weekend at London College of Fashion

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.