Where the games universe meets global heroes
Game Executive explores the games universe and prepares you to deal with the global challenges of managing and building a successful business. The program offers you an opportunity to forge meaningful connections with experts in the industry, venture capitalists, publishers and other potential partners. It is a unique 6-day boot camp, super intensive but extremely beneficial for individuals and companies – big or small – seeking high growth and development opportunities.
We invite world-class speakers and top professors from all over the world to be part of the program. We partner with the best people – local and global – to deliver a truly unforgettable experience. And we provide a safe, inspiring and multi-cultural learning environment to accommodate your development needs.
- Learn about the latest academic research and trends from top professors in the field of business management, leadership, entrepreneurship, strategy, finance, internationalization, marketing and media management
- Acquire the necessary know-how for managing companies involved in the gaming industry
- Become more strategic and business savvy
- Meet and discuss with like-minded people, including experts in the industry
- Learn how to make the right decisions and avoid crucial mistakes
- Visit companies and organizations involved in the gaming sector
Contents and Schedule
Game Executive combines lectures and workshops from top level professors with company visits and talks from experts in the gaming industry. It offers a 360 learning environment in which participants develop the necessary skills and knowledge for managing and building a successful business, not just games.
September 21, 2018 at 17:00 - 19:00
We will open the program, discuss expectations, introduce pre-work (assignments/readings) and get to know each other.
Growth Strategies and Entrepreneurship
October 17, 2018
Strategies and entrepreneurship are both important. On the first day of the program we will talk about how to tackle uncertainties and what to expect when companies are growing.
Business Model Innovation
October 18, 2018
Business Model Innovation is essential for high-growth companies such as games studios. The participants will get their hands dirty in a high-octane business model workshop and attempt to crack the best ways to monetize and strategize in this highly competitive industry.
Monetization in Games: Past, Present and Future (Seminar)
October 19, 2018
Monetization is one of the most important topics to master when working on a game. This year we are dedicating a full day to unravelling the past, present and future of monetization in a unique setup.
- 09:00 – 10:00 Kick off
- 10:00 – 11:00 Speaker 1 (to be announced)
- 11:00 – 11:30 Coffee break and networking
- 11:30 – 12:30 Speaker 2 (to be announced)
- 12:30 – 14:00 Lunch and networking
- 14:00 – 15:00 Speaker 3: John Romero
- 15:00 – 15:30 Coffee break and networking
- 15:30 – 16:00 Speaker 4 (to be announced)
- 16:00 – 17:00 Q&A with John Romero
- 17:00 – 18:00 Reflection on the day
- 18:00 – 19:00 Closing seminar
- 19:00 – 24:00 Afterparty
Leadership and Product Management
October 22, 2018
The first part of the day will be about leading one’s self vs. leading others or building teams in creative industries. It will be followed by a practical workshop on product management linking the topics from Days 1 to 5.
October 23, 2018
In the games industry, user acquisition is probably the hardest topic to master because of the competitive environment and the nature of the ever-changing technological advances in digital marketing. The day will focus on discussing winning strategies and top tips for acquiring users with academics and experts in the industry.
Pitching and Networking
October 24, 2018
Pitching is scary and networking is hard! In this workshop, participants will learn how to create and adapt their pitches to different situations and practices in a dynamic environment, which will fuel their confidence and help them to communicate better to different audiences such as investors, managers, co-founders (HR/recruitment), suppliers, and customers. It only takes three lessons to master the fundamentals of pitching and networking, and after that participants can self-learn or improve their own style. The most important outcome is to get everyone out of their comfort zone, encourage them to try their best and do the exercises together with peers.
Who should attend
The Game Executive program is designed to meet the strategic business needs of companies involved in the gaming industry. It is recommended for
Directors / founders of game companies or startups Heads of departments / team leaders / managers in the gaming industry Public sector leaders concerned with games, entrepreneurship and funding Professionals involved in the gaming sector, for example in design, marketing, PR, HR, and law firms Other professionals with a potential for, or taking on, managerial and/or leadership roles