Aalto University School of Business

Game Executive

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About the course

Where the games universe meets global heroes

Game Executive explores the games universe and prepares you to deal with the global challenges of managing and building a successful business. The program offers you an opportunity to forge meaningful connections with experts in the industry, venture capitalists, publishers and other potential partners. It is a unique 6-day boot camp, super intensive but extremely beneficial for individuals and companies – big or small – seeking high growth and development opportunities.

We invite world-class speakers and top professors from all over the world to be part of the program. We partner with the best people – local and global – to deliver a truly unforgettable experience. And we provide a safe, inspiring and multi-cultural learning environment to accommodate your development needs.

Benefits

  • Learn about the latest academic research and trends from top professors in the field of business management, leadership, entrepreneurship, strategy, finance, internationalization, marketing and media management
  • Acquire the necessary know-how for managing companies involved in the gaming industry
  • Become more strategic and business savvy
  • Meet and discuss with like-minded people, including experts in the industry
  • Learn how to make the right decisions and avoid crucial mistakes
  • Visit companies and organizations involved in the gaming sector

Contents and Schedule

Game Executive combines lectures and workshops from top level professors with company visits and talks from experts in the gaming industry. It offers a 360 learning environment in which participants develop the necessary skills and knowledge for managing and building a successful business, not just games.

Modules

Virtual Kickoff

Schedule

September 21, 2018 at 17:00 - 19:00

Location

Helsinki, Finland

We will open the program, discuss expectations, introduce pre-work (assignments/readings) and get to know each other.

Growth Strategies and Entrepreneurship

Schedule

October 17, 2018

Location

Helsinki, Finland

Strategies and entrepreneurship are both important. On the first day of the program we will talk about how to tackle uncertainties and what to expect when companies are growing.

Business Model Innovation

Schedule

October 18, 2018

Location

Helsinki, Finland

Business Model Innovation is essential for high-growth companies such as games studios. The participants will get their hands dirty in a high-octane business model workshop and attempt to crack the best ways to monetize and strategize in this highly competitive industry.

Monetization in Games: Past, Present and Future (Seminar)

Schedule

October 19, 2018

Location

Helsinki, Finland

Monetization is one of the most important topics to master when working on a game. This year we are dedicating a full day to unravelling the past, present and future of monetization in a unique setup.

Agenda

  • 09:00 – 10:00 Kick off
  • 10:00 – 11:00 Speaker 1 (to be announced)
  • 11:00 – 11:30 Coffee break and networking
  • 11:30 – 12:30 Speaker 2 (to be announced)
  • 12:30 – 14:00 Lunch and networking
  • 14:00 – 15:00 Speaker 3: John Romero
  • 15:00 – 15:30 Coffee break and networking
  • 15:30 – 16:00 Speaker 4 (to be announced)
  • 16:00 – 17:00 Q&A with John Romero
  • 17:00 – 18:00 Reflection on the day
  • 18:00 – 19:00 Closing seminar
  • 19:00 – 24:00 Afterparty

Leadership and Product Management

Schedule

October 22, 2018

Location

Helsinki, Finland

The first part of the day will be about leading one’s self vs. leading others or building teams in creative industries. It will be followed by a practical workshop on product management linking the topics from Days 1 to 5.

User Acquisition

Schedule

October 23, 2018

Location

Helsinki, Finland

In the games industry, user acquisition is probably the hardest topic to master because of the competitive environment and the nature of the ever-changing technological advances in digital marketing. The day will focus on discussing winning strategies and top tips for acquiring users with academics and experts in the industry.

Pitching and Networking

Schedule

October 24, 2018

Location

Helsinki, Finland

Pitching is scary and networking is hard! In this workshop, participants will learn how to create and adapt their pitches to different situations and practices in a dynamic environment, which will fuel their confidence and help them to communicate better to different audiences such as investors, managers, co-founders (HR/recruitment), suppliers, and customers. It only takes three lessons to master the fundamentals of pitching and networking, and after that participants can self-learn or improve their own style. The most important outcome is to get everyone out of their comfort zone, encourage them to try their best and do the exercises together with peers.

Who should attend

The Game Executive program is designed to meet the strategic business needs of companies involved in the gaming industry. It is recommended for

Directors / founders of game companies or startups Heads of departments / team leaders / managers in the gaming industry Public sector leaders concerned with games, entrepreneurship and funding Professionals involved in the gaming sector, for example in design, marketing, PR, HR, and law firms Other professionals with a potential for, or taking on, managerial and/or leadership roles

Trust the experts

Shailendra Vyakarnam

Background Dr Vyakarnam worked in industry for several years before completing his MBA and PhD at Cranfield. He has combined academic, practitioner and policy interests to provide advice to governments and on the development of entrepreneurial ecosystems, technology commercialisation and entrep...

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Teemu Malmi

Education Undergraduate Kauniaisten lukio, Kauniainen, Matriculation examination 1984 Graduate Helsinki School of Economics, M.Sc (Econ.) Accounting and Finance, 1990 Helsinki School of Economics, Lic.Sc (Econ.) Accounting and Finance, 1994 Helsinki School of Economics, D.Sc (Econ.) Account...

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Riitta Lumme-Tuomala

Riitta Lumme-Tuomala’s key qualifications are in the areas of leadership, especially from the point of view of different generations at the same workplace, young potential development, talent management and individual diversity (MBTI Step I and Step II Certification) and self-leadership. She is ...

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Fabian Sepulveda

New ventures have the potential to change the world. They are exciting, energizing, even addictive adventures that emerge on their own or inside existing organizations. Yet only a handful of them succeed, and nobody knows in advance those that will make it. Chances are the unprepared will fail. T...

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Janos Perei

Janos Perei is a seasoned digital marketer with core focus on advertising technologies and media management. Held various positions in marketing and advertiser companies with key emphasis on setting up, managing and optimising performance based marketing activities leveraging online and mobile me...

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Will Cardwell

Will Cardwell is Lecturer and New Projects Lead at the Aalto Ventures Program, Aalto University. His expertise includes above all venturing and venture capital. Will Cardwell has spent 15 years in the Finnish high­tech environment as a CEO of a startup, venture capitalist, CEO of Technopolis Ven...

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Sonja Ängeslevä

I am one of the Top 100 IT influencers in Finland, elected by Tietoviikko magazine (several times since 2013). I've received the IGDA Finland Lifetime Award (Nov 2014) and the internationalization award of the President of the Republic of Finland in 2012 for my work for the Finnish Game Industry ...

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Juha Huhtakallio

Currently: General Manager, Playstack Finland. Running development studio of 17, and providing publishing and funding services. As entrepreneur sold his first company. Shareholder, mentor and advisor in other companies. Member of NeoGames board. As educator has been building Finland’s biggest ga...

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Elina Arponen

Serial entrepreneur since April 2017. Quicksave is a game startup that develops the best chat games in the new messaging platform. Elina's previous startup Tribe Studios was acquired by the chat app Palringo where Elina worked as Head of Chat Games. Tribe Studios created the Dramagame technology...

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Teemu Haila

Throughout my career, I’ve been a hacker, a facilitator and a connector of dots. I’ve brought people together to study games, make games and build companies that make games. Sharing those experiences is a great way to understand subjects even better and, as it turns out, is a also great way to bu...

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