McCombs School of Business

Gaining & Analyzing key Insights to Drive Innovation

Available dates

Apr 27—29, 2020
3 days
Austin, Texas, United States
USD 3495
USD 1165 per day


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About the course

The capability to capture and analyze extremely large sets of quantitative data have dramatically transformed our ability to see what has happened in the past and what is happening today.

However, the key insights that drive more significant innovation are most often not living inside big data – they are more often based on what people are trying to achieve in the broader context of their lives. In this class you will satisfy the need to create and execute robust immersive research methods, and pair it with productive insight analysis. You will come away with the background, tools, and hands-on practice to build these in-depth qualitative research and analytical approaches, and expand your organization’s abilities to more reliably generate key insights that are critical to the innovation process.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two & Half Day Concentrated Program

Registration begins 30 minutes before class starts. Classes beginning on Monday start at 8:00 am and conclude at 12:00pm on Wednesday. Classes beginning on Wednesday start at 1:00 pm and conclude at 5:00 pm on Friday.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


  • Understand the limitations in data collection and team brainstorming activities that constrain many organizations from being more innovative
  • Construct robust and rigorous research methods to produce more helpful key insights
  • Enhance your team’s ability to analyze the qualitative insights that drive a deeper understanding of unmet needs

Trust the experts

Stephen Walls

Biography Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs'' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand ...


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