Fundraising Essentials for School Leaders

Kellogg School of Management

Kellogg School of Management


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Who should attend

  • School principals, superintendents and heads of school new to overseeing the fundraising function
  • Development directors, marketing directors and enrollment managers in small shops
  • Department heads with oversight of development and/or marketing functions of nonprofit educational organizations
  • School team members with development or marketing responsibilities

About the course

Building Strong Giving Programs

School leaders face a multitude of challenges to ensure their dollars cover their institutions’ academic goals, enrichment programs and standards for educating each student. Join expert Kellogg faculty and seasoned school fundraisers to learn about the core principles of fundraising in a school setting and walk away with new strategies for energizing your donors.

Specifically designed for small shops, those new to school fundraising and heads of school who are new to overseeing the fundraising function, participants will learn how to build sustainable giving programs while maximizing resources. Ensure you have all the key elements of a sustainable and scalable giving program. Learn to leverage your events and campaigns to reach your fundraising goals while involving your full school team.

Key Benefits

  • Acquire new knowledge of successful strategies in school fundraising
  • Understand donor motivation and how to engage donors in your school fundraising
  • Integrate annual fundraising efforts with other aspects of school fundraising, including campaigns and events
  • Enhance and deepen your personal leadership skills
  • Broaden your network of peer school leaders focused on enhancing fundraising efforts

Program Content

Living Your Brand

  • Learn to engage your staff and faculty to live your brand
  • Gain tools to help you learn what matters most to your donors
  • Gain an appreciation for the “gift of understanding” to surprise and delight your customers and donors

Development Plans that you don't have to work so hard

  • Identify the essential components of a successful plan
  • Learn about options to tailor your plan to your school’s unique needs and opportunities
  • Identify strategic opportunities
  • Expand your potential base of alumni support

Annual Fund - Maximize Your Year-End Giving

  • Build a plan that grows your year-end giving
  • Learn key elements of successful annual giving efforts
  • Identify speed fundraising options

Major Gifts in a Small Shop: A Roadmap

  • Uncover the keys to successful major gift solicitation
  • Gain ideas for how to maximize limited resources

Leveraging Your Digital Channels for Fundraising

  • Learn to better engage stakeholders across your digital tools
  • Explore sustainable approaches for maintaining your digital presence
  • Understand how to best connect your fundraising plans to your digital channels


Liz Livingston Howard

Liz Livingston Howard is a graduate of Northwestern University and holds an MBA degree from the Kellogg School of Management at Northwestern. Ms. Howard is the Director of Kellogg's Nonprofit Management Executive Education programs and a Clinical Professor of Management. She developed and teaches...

Robert Miller

PHONE 412-268-3701 OFFICE GSIA - Tepper School of Business - Room 307 AREA OF EXPERTISE Economics Strategy EDUCATION University of Chicago - Ph D - 1982 Australian National University - BEc (Hons 1) - 1977 USEFUL LINKS Home page

Megan Kashner

Megan Kashner is a Clinical Assistant Professor in Kellogg's Public-Private Interface and Director of Social Impact. Kashner comes to Kellogg from an extensive career in the impact sector, most recently as the Founder of Benevolent, a philanthropic platform that invites donors to step in and fill...

Amy Stewart Smith

Amy Stewart Smith - Academic Director; Director of Nonprofit Executive Programs

Gina Fong

Gina Fong is a consumer anthropologist and the principal at Fong Insight, a marketing consulting firm based in Chicago, Illinois. She integrates creative problem solving, engaging storytelling, and analytical moderating to help her clients develop game-changing strategies for their business chall...

Mary Foley

Managing Director for Catholic School Management and Mission Advancement, divisions of Christian Brothers Services

Fundraising Essentials for School Leaders at Kellogg School of Management

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.