Fundamentals of Marketing: Your Action Plan for Success

MCE

How long?

  • 4 days
  • online

What are the topics?

MCE

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

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Who should attend

If you are a newly-appointed marketers; product, brand, and advertising manager; business professional or an executive who need a clearer understanding of marketing’s role in generating profits, this programme is for you.

About the course

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

How will you benefit?

After taking this programme, you will be able to:

  • Recognize the wide-ranging marketing roles and functions within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
  • Align the 4 Ps with your products, services, and customer wants

What will you learn and practice?

Fundamentals of Marketing is a 4-lesson hands-on training programme. The programme will be led by an experienced facilitator with former management experience in international companies.

Learning Objectives

  • Apply Marketing Principles and Practices to Compete Successfully in the Contemporary Business Environment
  • Explain the “Whys” and “Hows” Behind Fundamental Marketing Practices
  • Walk Away Thinking Like a Marketer

LESSON ONE

Marketing Overview

  • Define Marketing
  • Identify the Role of Marketing
  • Contrast Strategic Business Plans with Annual Marketing Plans

Market Analysis

  • Describe Approaches to Gathering Marketing Information
  • Identify Macro-Environmental Trends That Impact a Business
  • Define Key Differences Between B2B and B2C Markets
  • Conduct a Competitive Analysis

LESSON TWO

Market Analysis (cont’d)

  • Develop a SWOT Analysis

Segmentation, Targeting, and Positioning

  • Write SMART Marketing Goals
  • Compare Mass Marketing to Segmentation Marketing
  • Analyze Customer Segments in Order to Select Target Audiences
  • Write a Positioning Statement

LESSON THREE

Marketing Mix

  • Explain How the Four Ps Align with One Another
  • Describe How a Product Itself Can Impact Marketing Efforts
  • Explain Various Pricing Objectives and Strategies
  • Discuss How Channels of Distribution Impact Marketing Decisions
  • Define Objectives and Strategies for Core Modes of Communication

LESSON FOUR

Creating Customer Value

  • Describe How to Create Customer Value, Satisfaction, and Loyalty
  • Define Net Promoter Score as a Measure of Customer Loyalty
  • Identify Ways Organizations Cultivate Customer Relationships
  • Create an Approach to Developing Marketing Action Plans and Budgets

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Fundamentals of Marketing: Your Action Plan for Success at MCE

From  EUR 1 795$2,175
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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