From Idea to Innovation: Inspiring Intrapreneurship
This programme is a hands-on learning experience that will contribute to a mind-set change, inspire you to innovate in all functions and give you the practical tools to develop your ideas into a viable business proposition. The main objective of the programme is to understand how to become entrepreneurial within your own organization and to inspire your teams and colleagues to innovate together.
- Immerse participants in an innovation experience through an experiential journey which includes intensive workshops
- Provide participants with applicable innovation tools
- Allow participants to network across organizational silos
- Learn to identify new business opportunities, craft a story around the opportunity, build the right business model around the innovation, navigate the organizational context and negotiate for internal resources
Day 1: Innovation Dilemmas & Opportunity Identification
Richard Watson will discuss how to think about the future and how we are fooled by forecasts and predictions. He will give a big picture overview of the key forces shaping the future, highlighting why extrapolating these forces into the future can be misleading and why we should be careful about extending trends or data forward. The session will give the participants an overview of the scenario thinking methodology. Richard Watson will also lead a session designed to stimulate discussion about alternative futures and how to use a process developed with Imperial Tech Foresight to highlight future risks and future opportunities.
Opportunity Shaping and Design
Competitive advantages are increasingly becoming short-lived. Firms thus need to build and develop their capabilities in identifying and shaping new business opportunities. During this session, led by Prof Marc Gruber, participants will get to know key elements affecting the types of opportunities they are able to see (and not see!), and learn ways in which they can systematically design and improve their initial opportunities. They will get to know frameworks that will help them to ask the right questions, and to guide them in this essential business activity.
Day 2: Design Thinking and User Centered Design
Clare Brass’ workshop will introduce delegates to the basics of design thinking and design process in a fun and interactive session. In particular, Clare will underline the value of a people-centered design approach to creating and developing new product/service systems. Delegates will explore design and ethnographic research tools and techniques to understand people’s needs, through storytelling and user journeys that can be applied to new or existing projects, making them into more desirable and more robust propositions that people will want to engage with.
Day 3: Intrapreneurship in Technology Environments Innovation Projects
Prof Bart Clarysse will present on innovation projects, what barriers do such projects face and how to take innovation projects back to business units.
Innovation: Types and Challenges
Prof Bart Clarysse will present on what is innovation and why it matters. He will engage participants in thinking about different types of innovation – technology driven, business model driven, and user driven.
Components of a Business Case
Prof Bart Clarysse will present the different components of a business case, explore how to use protection strategies and complementary assets to implement the commercial strategy, and suggest questions delegates should be thinking about when illustrating a business model.
Day 4: Innovation Platforms and Organizational Context Platforms for Innovation
Prof Annabelle Gawer will lead this session which focuses on the power of platforms for innovation. We will address questions such as: How can you accelerate innovation using the power of platforms, and in particular digital platforms? What are platforms, exactly? What are innovation ecosystems? How can firms design and use platforms across the supply-chain to stimulate and coordinate innovation? Who is in your innovation ecosystem, and who are your “complementors”? How to define a platform business model that works for you? Through a combination of lecture, examples, and group exercises, participants will be exposed to these concepts, and get a chance to translate and apply them to their own organizational and industry context.
Navigating the Organizational Context: Crafting an Innovation Narrative
Successful innovation requires capturing the attention and generating the enthusiasm of important stakeholders. In this interactive session conducted by Prof Sankalp Chaturvedi, participants will learn to craft an “innovation narrative”, and develop the skill of creating an innovation vision and communicating it.
Navigating the Organizational Context: Working in Teams
Innovation cannot be developed alone in organizations, and depends crucially on the well-functioning of teams. Prof Sankalp Chaturvedi will conduct a discussion the participants of some of dysfunctions of teams and how to avoid them. In addition, the importance of first meetings and the value of a team charter will be discussed. The participants will be encouraged to apply the learning in the project teams.
Who should attend
Managers from anywhere in the world, in any industry, who aspire to innovate successfully within their organisation and enable teams to innovate. You may well have a technical background but that is not essential, as we shall develop innovations in services and processes as well as in products.