Who should attend
Babson’s online personal branding course is for working professionals in various career stages:
- Those with at least three years of work experience who may be wondering ”how to build my personal brand?” and have not yet developed an optimal personal brand
- Experienced professionals who are interested in making a career change
- Professionals seeking a promotion and/or feeling uncertain about where their career trajectory is heading
About the course
A Personal Branding Course to Accelerate Your Career
Excellent functional and technical skills in a specific area of expertise can only take your career so far. Often, very skilled people fail to consider the importance of building their personal brands with the deliberate strategy needed to accelerate their career goals. This leaves them feeling as though they are not progressing fast enough, not being recognized for their potential, and not being given opportunities for growth. In this highly applied program, learn how to articulate your differentiators, set career goals, and develop an action plan for success.
What You Will Learn
This online personal branding workshop provides specific tools and exercises, as well as individualized coaching and feedback, so you can advance your career. Our personal branding training covers the following topics:
- How to identify and articulate your personal differentiators
- Ways to communicate your value so others will listen
- Self-awareness, composure, and your stumbling blocks
- Steps for building a career narrative that strengthens, redefines, or establishes your professional brand
- Creating an action plan for achieving your goals
What You Need to Know
This four-week online program includes:
3 live online sessions:
Optional coaching session
3-4 hours/week of coursework
Program materials include live webinars, and independent study such as watching lectures, completing weekly exercises, and participating in online discussion boards.
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Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.