From Competence to Confidence: Developing Your Personal Brand

Babson Olin Graduate School of Business

How long?

  • 4 weeks
  • online

What are the topics?

Babson Olin Graduate School of Business

Disclaimer

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Full disclaimer.

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Who should attend

Babson’s online personal branding course is for working professionals in various career stages:

  • Those with at least three years of work experience who may be wondering ”how to build my personal brand?” and have not yet developed an optimal personal brand
  • Experienced professionals who are interested in making a career change
  • Professionals seeking a promotion and/or feeling uncertain about where their career trajectory is heading

About the course

A Personal Branding Course to Accelerate Your Career

Excellent functional and technical skills in a specific area of expertise can only take your career so far. Often, very skilled people fail to consider the importance of building their personal brands with the deliberate strategy needed to accelerate their career goals. This leaves them feeling as though they are not progressing fast enough, not being recognized for their potential, and not being given opportunities for growth. In this highly applied program, learn how to articulate your differentiators, set career goals, and develop an action plan for success.

Program Details

What You Will Learn

This online personal branding workshop provides specific tools and exercises, as well as individualized coaching and feedback, so you can advance your career. Our personal branding training covers the following topics:

  • How to identify and articulate your personal differentiators
  • Ways to communicate your value so others will listen
  • Self-awareness, composure, and your stumbling blocks
  • Steps for building a career narrative that strengthens, redefines, or establishes your professional brand
  • Creating an action plan for achieving your goals

What You Need to Know

This four-week online program includes:

3 live online sessions:

Optional coaching session

3-4 hours/week of coursework

Program materials include live webinars, and independent study such as watching lectures, completing weekly exercises, and participating in online discussion boards.

Experts

Karen Hebert Maccaro

Babson Executive Education (BEE) focuses on developing an entrepreneurial mindset in leaders of all kinds. We pair practical knowledge with an action-oriented philosophy, so that participants walk away immediately prepared to apply their learning by addressing challenges and identifying opportuni...

Videos and materials

From Competence to Confidence: Developing Your Personal Brand at Babson Olin Graduate School of Business

From  $1,260

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.