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University of Salford, Manchester

Foresight and Agility – Futurism for Business

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About the course

Applied Futurism can't give you next week's lottery numbers, but it can tell you what's next for your business, your market, or your clients. It can show you the greatest threats and opportunities and help you respond quickly to build sustainable success.

In this course, you will learn how to apply the intersections method for identifying the greatest threats and opportunities in the near future. Intersections can be applied to any organisation, or sector, and provides the basis for a more agile form of business planning. You will see how the process can be used in a workshop format with colleagues or clients. And how it can be run solo, as part of a business planning exercise, or for creating engaging marketing content.

Agenda

AM:

Understanding the accelerated world The five, key vectors of change

PM:

Identifying business and market pressure points Focusing on the most important change effects

Learning outcomes

  • See the future, for your business, or your clients
  • Identify the greatest near-term threats and opportunities
  • Learn to run workshops, develop strategies or build engaging reports about the future

Trust the experts

Tom Cheesewright

Tom Cheesewright is the founder of Applied Futurism practice, Book of the Future, helping people and organisations around the world to see, share, and respond to a clearer vision of tomorrow. He has worked with a huge range of organisations from global giants like BASF, LG, Nikon and Sony Picture...

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