The Florida International University College of Business

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About the course

From international trade regulations and agreements to cybersecurity and privacy rules, U.S. government policy has never had a greater impact on business than it does today. No matter how strategic, entrepreneurial, creative, agile and well-managed firms are, they cannot succeed without a thorough understanding of the relationship between government and business.

The International Business and Public Policy Program offered jointly by the business schools at Florida International University (FIU) and Georgetown University provides executives and other professionals with the tools they need to navigate the influence and impact of U.S. governmental policies, programs and regulations on the private sector. The five-day program begins at FIU’s College of Business (FIU Business) in Miami, Fla. with second part of the program held at Georgetown’s McDonough School of Business in Washington, D.C. In addition to the coursework, there is a visit to Visa's Innovation Center in Miami and a visit to the Inter-American Development Bank in Washington.

Module Descriptions

Florida International University Modules

INNOVATION IN EMERGING MARKETS

Innovation is and will continue to be the catalyst and a prime driver of the sustainable competitiveness of nations, industries, and individual companies. Drivers such as globalization and technology (particularly start-ups and their ecosystems) are altering the landscape of companies of all sizes. This module highlights the products, processes, services, and business models that illustrate why emerging markets are hotbeds of innovation. National innovation policies, facilitating institutions (such as universities), and firm-level innovation are propelling emerging markets to mobilize finance, harness technology and nurture the human capital necessary to win in the global economy.

CHALLENGES AND OPPORTUNITIES IN ENTREPRENEURSHIP AND START-UP CREATION

This module examines in-depth the entrepreneurial process in both established firms as well as start-ups, focusing on the mindset that is critical to identify, assess, shape, and act on opportunities in a variety of contexts and settings. This module conveys the fundamental concepts and analytical tools that help assess opportunities and develop entrepreneurial ventures, and how these concepts and tools may be applied to real world business situations and opportunities. Participants will also learn how to develop, define and clearly communicate a new business concept or initiative in an efficient, effective and compelling manner. Global case examples will be incorporated into this module.

DIGITAL TRANSFORMATION IN AN EXPERIENCE DRIVEN REALITY

We live in a globalized world where abundant information and immediacy are key in any decision-making process. As consumers with only 24 hours in a day and limited attention spans, we demand experiences worth our time, attention, and money. This is why businesses in the experience economy need to keep up with the fast pace of change by adopting digital business models, and leading technologies like artificial intelligence or natural language processing.

  • Are companies truly delivering what customers want?
  • What’s the experience economy? Why should companies care and why?
  • How can technology innovation help businesses differentiate themselves from the competition?

GLOBAL FINANCE: THE NEW INTERNATIONAL BANKING AND FINANCE LANDSCAPE

Global finance is the engine for economic growth. The deepest capital markets tend to attract the best companies in the world. Understanding the fundamental differences between the buy-side and the sell-side in investment banking is critical to understanding the forces at play in capital markets. Investment banks’ core business is to sell its advisory services to issue both debt and equity on behalf of their corporates clients. In order to price these securities, an investment bank must gauge a demand for the same from their buy-side clients. Large private equity players like Blackstone and Carlyle often have larger sized funds enabling them to deploy significantly more capital in bigger deals. Warren Buffet's Berkshire Hathaway has been very active and played a critical role during the 2008-2019 financial crisis. This module covers examples of transactions throughout Latin America such as the Brazilian group G3 that had its roots in investment banking. There is also a discussion on start-up financing, venture capital in Latin America with case studies from Softbank and Plug and Play.

EARNING REPUTATION AND INFLUENCE VIA DIGITAL AND SOCIAL MEDIA

Our multimedia world orbits the universe of the individual. Information is self-selected and curated by the people and organizations we invite into our personal experience. The mass media model is no longer dominant, and for companies this means that the audience of stakeholders has increasing control. Fortunately, the same technological forces that created this new dynamic between media channels and audiences have also provided companies with tools and platforms to engage directly with their stakeholders in ways that can help build brands and drive sales, as well as increase and protect a company’s reputation and influence.

WHERE ARE MY SHOES? UNDERSTANDING SUPPLY CHAIN MANAGEMENT

The same technology that has allowed people and companies to track individual packages has been developed to enhance visibility into the supply chain. Today, businesses can see detailed information about individual items within shipping containers, using this information not only to control inventory but also to enhance the customer experience. This module focuses on why that is important to commerce in today’s fast-paced world and how companies:

  • Streamline supply chain efficiency by seeing shipments across multiple modes in one place — and controlling who sees which details.
  • Manage inventory through just-in-time visibility into entire lists of vendors, stock numbers and shipment bookings across transportation modes.
  • Enhance customer satisfaction through visibility and wow the end user from a service perspective.

CYBERSECURITY IN THE DIGITAL AGE

The Internet has helped grow business opportunities, exponentially! By 2020 we expect to see 50 billion devices connected to the Internet. But with that growth, comes new security risks. Traditional boundaries have been removed and this has increased the attack surface and the complexity of cyber defense. Cybersecurity has become foundational to enable a safe digital world and to fight the malicious actors that want to disrupt the digital environment in which we all work, live, play and learn. But we are making great strides in preventing these types of attacks.

LEADING FOR TRANSFORMATIONAL CHANGE

Designing the future workforce is one of the most arduous tasks facing global companies today. These firms must ask themselves:

  • What type of growth and service strategies will help us drive the performance of our organization
  • What will that set us apart?
  • Do we have the right organizational structure and functions?
  • Do we have the right processes and technology?
  • What type of competencies and abilities do we need internally to achieve our goals?

GLOBAL STRATEGY AND GEOPOLITICAL RISK

Since the 2008 global financial crisis—and as a result of the intersection of economic, technological and geopolitical forces—we have been living in a world characterized by volatility, uncertainty, complexity and ambiguity

While business leaders have had prior experience with economic and technological issues, very few are properly prepared to effectively understand, assess, mitigate, and respond to the geopolitical risks that may derail their business strategies. This module helps executives think critically about the future in a business environment with fundamentally different “rules of the game” resulting from the convergence of unprecedented economic and technological trends with historical geopolitical transitions.

Georgetown University

GOVERNMENT’S INFLUENCE ON BUSINESS

This module examines the role that governments play in affecting firm behavior and performance. Emphasis is placed on the use of regulation and other policies in order to correct or adjust market failures. The evolution of regulation over time and across countries are highlighted and discussed. Several recent examples from the sharing economy are used to stimulate discussion.

BUSINESS INFLUENCE ON GOVERNMENT

This module examines how firms attempt to influence public policymaking. Frameworks around the demand for public policy and the supply of public policy are presented. The levers of public policy that firms have at their disposal are also discussed. The varying approaches that firms take in shaping public policy are described. Research based on analysis of a large and global survey by the World Bank is used to highlight these issues.

GLOBALIZATION’S IMPACT ON COMPETITIVENESS

The objective of this module is to convey how three powerful symbiotic forces (globalization, competitiveness, and governability) are disrupting business in the 21stcentury, resulting in an impact on the economic and business environment far greater than the effects of any of these three individually. Both globalization and competitiveness are governed essentially by market forces that force the introduction of significant changes aimed at increasing efficiency so that a better use may be made of the advantages of globalization. Responsibility for bringing about these changes lies not only with the private sector but also with the government. A lecture, discussion and extensive case examples comprise this module.

HOW FOREIGN NATIONS PROMOTE BUSINESS

Helping Canadian companies grow and succeed abroad in the current global context is one of the highest priorities of the Canadian government.Canada is the 12th largest export economy in the world with exports worldwide exceeding US$445 billion. Exports to the U.S. last year equaled $333 billion producing a surplus for Canada of $101 billion. One of Canada’s leading trade officials will provide an overview and case study of how his country promotes exports, trade diversification and foreign direct investment, and highlight both the business challenges and opportunities facing his country in the era of globalization.

BUSINESS AND POLICY CASE STUDY

PANEL PRESENTATION: TRADE, INVESTMENT AND FOREIGN POLICY IN THE AMERICAs

Who should attend

The program is designed for individuals who want to gain a thorough understanding of international business and the nexus between business operations and the influence and impact of government policies, programs and regulations on the private sector. Program participants include:

  • Company executives and other professionals
  • Entrepreneurs
  • Industry association representatives
  • Government employees involved with the private sector

Trust the experts

Jeffrey Macher

Jeffrey T. Macher is a Professor of Strategy, Economics and Policy in the McDonough School of Business at Georgetown University. He is also the Academic Director of Georgetown’s Center for Business and Public Policy. He teaches full-time, evening and executive MBA and executive education courses ...

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Charles Skuba

Charles J. Skuba is Senior Associate Dean for Executive Custom Programs and Professor of the Practice in marketing and international business at the McDonough School of Business. In 2015, 2014, 2013, and 2010, Skuba received the Professor of the Year Student Choice award from the McDonough School...

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Rossana Tabares

ossana Tabares is a human resources executive with over 20 years of domestic and international experience in the full spectrum of Human Resources disciplines with a strong focus on Talent Strategy, Leadership Development and Organizational Alignment. As an organizational alignment expert and tal...

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Jerry Haar

Education PhD, Political Science Columbia University, New York, New York Master of Arts, Psychology Johns Hopkins University, Baltimore, Maryland Bachelor of Arts, International Relations American University, Washington, District of Columbia Areas of Expertise Corporate Strategy and Regiona...

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Walter O’Leary

Walter O’Leary is the managing partner at South Pointe Capital. He is a seasoned financial markets expert with more than 20 years of experience advising businesses from taking public leading emerging market financial groups to building and merging boutique firms, to sourcing deals for single/ mul...

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Lee Kane

Lea Kane is counsellor (commercial) and senior trade commissioner at the Embassy of Canada to the People’s Republic of China. Kane’s team manages bilateral commercial relations between Canada and China in investment, aerospace, automotive and rail, life sciences and health care, information commu...

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Romaine Seguin

Romaine Seguin is president of UPS Global Freight Forwarding. Romaine delivered a TED Talk in 2016 on global trade and is a frequent speaker at community and business events internationally. She has received multiple awards and recognitions for her work in the international business community. S...

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Susan Amat

Susan Amat is the executive director of GEN Accelerates and the vice president for education at the Global Entrepreneurship Network (GEN). A serial entrepreneur, she built media businesses for over a decade, including the first CD-Rom magazine and a national television show. She is the founder of...

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Manuel Lasaga

Education PhD, Economics University of Pennsylvania, Philadelphia, Pennsylvania Master of Arts, Economics University of Pennsylvania, Philadelphia, Pennsylvania Areas of Expertise Commercial Banking Competitive Strategy and Strategic Planning Development Financing International Finance Internat...

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Edgardo Pappacena

Education Post Graduate Diploma, Directors' Consortium - Certification in Corporate Governance University of Chicago Booth School of Business, Chicago, Illinois Post Graduate Diploma, Leading Global Businesses Harvard Business School, Boston, Massachusetts Post Graduate Diploma, Understanding G...

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