Executive Communications

Bauer College of Business

Bauer College of Business

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Who should attend

Anyone who gives presentations to small groups or large audiences

  • Managers
  • Operations
  • Analysts
  • Directors
  • Consultants

About the course

Deliver messages to any audience with confidence and purpose for optimal outcomes. Speaking clearly and confidently in public is a valuable and often essential leadership skill to possess. This course offers you a basic and practical background on the principles of public speaking, as well as practical experience with basic types of speeches.

Participants will learn how to develop and strengthen skills in preparing and presenting public oral presentations in a variety of situations. It should also sharpen skills in critical listening. This is a practice-oriented class, where you will participate in on-camera exercises and be critiqued on your delivery.

By the end of the class, participants should have a greater understanding of the following:

  • Become aware of personal speech habits and characteristics
  • Cultivate poise and self-confidence
  • Improve posture, voice, diction, and other speech mechanics
  • Develop speech preparation and presentation techniques
  • Audience analysis preparation
  • Handle interruptions from a friendly or hostile audience
  • Develop good listening and feedback skills
  • Present a variety of speeches: Informative, Persuasive, and Special Occasion

For the student (business leader) short-term benefits:

  • Identify a variety of audience types and audience needs
  • Identify and handle various audience questions
  • Structure presentations to gain maximum effect with different audiences (customers, employees, investors, financial analysts, etc.)
  • Present information in a clear, concise, and persuasive manner
  • Overcome negative or distracting mannerisms or vocal issues
  • Use media effectively and avoid “death by powerpoint

For the student (business leader) long-term benefits:

  • Gain and project poise, clarity, confidence and a persuasive manner
  • Deliver messages to any audience with confidence and purpose
  • Ensure that communications supports your company’s most pressing business objectives and priorities

For the companies who send business leaders to the Executive Communications course:

  • Future business leaders learn how to communicate more effectively to any audience, including employees, financial analysts, shareholders, Board of Directors, media, government officials
  • Business leaders will learn how to inform and persuade customers for optimal value proposition benefits
  • Business leaders will leave the course with the ability to get ideas across in a concise manner, building rapport and trust among colleagues.

Agenda

7 – 8 a.m.

Breakfast

8 - 8:30 a.m.

Introduction and Overview

8:30 – 10 a.m.

Strategic Communications

  • Communication Goals
  • Personal and Organizational Objectives
  • Building Your Personal Brand

10 - 10:15 a.m.

BREAK

10:15 - 10:45 a.m.

Audience Analysis and Audience Specific Communications

  • Understanding your audience
  • Building common ground

10:45 a.m. - Noon

Message Development

  • Message Model
  • Opening Statement
  • On-Camera Exercise (Informative Speech)

Noon - 1 p.m.

LUNCH BREAK

1 - 3 p.m.

On-Camera Exercise (Informative Speech continued)

Effective Power Point Presentations 3 - 3:30 p.m.

BREAK

3:30 - 4:45 p.m.

On-Camera Exercise (Persuasive Speech)

4:45 - 5 p.m.

Bringing It All Together

Experts

Marianne Gooch

Marianne Gooch is a marketing communications strategy consultant, professional speaker, speechwriter, and business coach. A former spokesperson for Fortune 500 companies, Marianne helps companies develop impactful communication strategies that allow companies to communicate more effectively with ...

Videos and materials

Executive Communications at Bauer College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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