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Coles College of Business

Executive Certificate Program in Business Strategy: the Coles Mini MBA

Sep 19, 2019—May 14, 2020
9 daysModules info
Sandy Springs, Georgia, United States
USD 3900
USD 433 per day
Jan 21—Sep 22, 2020
9 daysModules info
Marietta, Georgia, United States
USD 3900
USD 433 per day

How it works

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Description

The Mini MBA program offered by the Michael J. Coles College of Business at Kennesaw State University can help you dramatically improve your business knowledge and acumen. At the end of the program, you will earn an Executive Certificate in Business Strategy credential that will help you advance in your career.

Program Curriculum

The Coles Mini MBA is a nine-month program that meets one night a month from 6-9 PM. The program held in Sandy Springs begins on September 19, 2019. The program held in Downtown Marietta (Cobb County) begins on January 21, 2020. The Coles professors will cover the following topics:

  • Strategic Thinking: The Planning Phase
  • Strategic Marketing: Growing Revenues in the Digital Age
  • Strategic Human Resources: Winning the War for Talent
  • Strategic Finance: Speaking the Language of Business
  • Strategic Business Models: Understanding the Basics of Business
  • Strategic Data Analytics: Identifying Key Insights
  • Strategic Change: Building an Agile Organization
  • Strategic Innovation: Creating and Delivering New Value
  • Strategic Decision-Making: The Execution Phase

Program Benefits

Attend this program and you will learn how to:

  • Improve your strategic thinking
  • Implement marketing strategies in a digital age
  • Identify, develop and retain top talent
  • Speak the language of business
  • Build a business model using the business model canvas
  • Identify the true value of data analytics
  • Leverage a proven framework for leading innovation
  • Develop and communicate a change plan
  • Implement a strategic plan

Who should attend

The Mini MBA program will benefit any professional who wants to reach their full potential as a leader, innovator, and change-maker. The program might be of special interest to: * Middle Managers and Directors aspiring to become a senior executive in the near future. * Human Resources professionals who want to dramatically improve their business knowledge and acumen. * Senior leaders from functional areas who want to broaden and improve their business expertise. * Entrepreneurs and small business owners responsible for running and growing a business. * Professionals who are looking for new skills, and a new credential, that leads to a promotion or a new career.

Experts

Erin Wolf has worked for nationally recognized firms such as Bain & Company, Goldman Sachs, Accenture and Salomon Brothers Inc. With more than 25 years of experience, Ms. Wolf brings a diverse background in strategic consulting, change management, investment banking and finance. She is curren...
Everett Darby is a senior consultant and partner with Growth River Consulting, which focuses on developing business leaders and teams. He lectures on entrepreneurship at the Terry College of Business at the University of Georgia and is on the faculty of the Certified Professional Innovator Progra...
J. Larry Stevens, a partner in the international accounting firm, PwC (retired), is Executive-in-Residence and Visiting Professor at Kennesaw State University's Coles College of Business where, as a member of the School of Accountancy faculty, he teaches courses in mergers and acquisitions and ac...
Dr. Steve Olson is a pioneer in teaching executives and managers how to innovate to create, deliver, and capture new forms of value for customers, employees, and owners. As Executive Director for the Center for Innovation Excellence at Kennesaw State University (KSU), he both trains executives an...
Tim is an Associate Professor of Strategy and the Interim Dean of the College of Continuing and Professional Education. He teaches the Strategic Planning & Execution session in the Mini MBA program. Tim earned a Ph.D. in Management from University of South Carolina.
Jennifer Lewis Priestley is a professor of applied statistics and data science at Kennesaw State, where she is also the director of the center for statistics and analytical services. She was recognized by the SAS Institute as the 2012 distinguished statistics professor of the year and regularly s...
Interim Director for MBA Programs, Professor of Marketing and Professional Sales and Assistant to the Dean for Strategic Initiatives Marketing & Professional Sales. Degrees PhD - University of Mississippi MBA - University of Houston - Clear Lake BBA - Stephen F. Austin State University Cer...

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Next dates

Sep 19, 2019—May 14, 2020
9 daysModules info
Sandy Springs, Georgia, United States
USD 3900
USD 433 per day
Jan 21—Sep 22, 2020
9 daysModules info
Marietta, Georgia, United States
USD 3900
USD 433 per day

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