Who should attend
Experienced hospitality managers, supervisors, team leaders and professionals working in hotels and corporate offices with a desire to lead with impact and advance into more senior or management roles.
This programme is ideal for:
- Sales and Marketing Managers
- Operations Managers
- Customer Relations Managers
- Revenue Management Managers
- Corporate and Direct Sales Managers
- Market Development Specialists
- Front-of-Office Managers
- Senior Events Managers
- F&B Managers
- Duty Managers
- Catering Sales Managers
- Client Services Managers
About the course
Get ahead in your career with our dedicated hospitality management programme that will enable you to stay relevant and thrive in this constantly evolving industry. Going beyond operational expertise, the programme focuses on the strategy behind hospitality management and aims to nurture strategic, forward thinking leaders who will create value, deliver impact and shape innovation to drive your organisation into the future.
Through industry relevance and best practices, you will develop strategic leadership skills, financial acumen and the ability to make data-driven business decisions. The programme will also give you a fresh, global perspective on the hospitality culture.
Participants will acquire competencies in three main areas:
- Understand strategy and business concepts in Hospitality
- Analyze and interpret Hospitality financial information
- Make strategic business decisions using Hotel Industry data
Key learning outcomes
- Industry relevance and learning from experienced Hospitality Industry experts and professionals.
- Achieve an understanding not only of strategy fundamentals (including competitive advantage, capabilities & resources, principles of competition and industry structure), but also an outward view of Hospitality industry forces and economy-wide mega-trends.
- Effectively engage financial considerations in respective functional roles in the Hospitality Industry.
- Make informed business and executive decisions for revenue optimization.
Programme structure and curriculum
The programme contains three main modules, and each module consists of four days of learning and instruction. Upon completion of all three modules, you will receive the Executive Certificate in Hospitality Management.
Developing Strategic Leadership in Hospitality (Module 1)
In the first module, you will explore strategy fundamentals including competitive advantage, capabilities and resources and industry structure, and get an outward view of industry forces, economy-wide mega trends, understanding consumer behaviour and business expectations.
This module includes an Immersion Programme, where participants will personally experience how customer experience is designed and delivered, and eventually apply it as a strategy in their own organizations.
Leading with Financial Acumen in Hospitality (Module 2)
It is increasingly important for non-financial professionals to be able to interpret and analyze the myriad of financial information to contribute effectively to their organizations. It aims to provide hospitality professionals a conceptual toolkit to harness critical financial information for tactical planning and strategic business decisions within hospitality organizations.
Participants will learn to assess financial statements, determine the nature of costs and their influences on pricing and strategic business decisions, apply different budgetary control techniques, as well as analyze profitability and financial performance of different market segments within the hospitality industry. Learning is achieved via hands-on practical exercises and case studies to reinforce technical knowledge and concepts.
Building Data Analytics for Optimal Performance in Hospitality (Module 3)
Besides learning to analyse various types of hotel industry data and make strategic inferences based on that analysis, you will also gain a comprehensive understanding of benchmarking and performance reports in this module.
With this knowledge, you will be able to make informed business and executive decisions that will substantially impact revenue optimization for your organisation, as well as understand the importance of revenue management as a core strategy.
At the end of the programme, you will receive a Certification in Hotel Industry Analytics (CHIA), for industry professionals through a joint effort between STR, AHLEI and ICHRIE.
Dr Joo-Seng TAN is Associate Professor of Management at Nanyang Technological University’s Nanyang Business School in Singapore. He joined Nanyang Business School in 1994. He is one of the world’s leading practitioners on cultural intelligence as he was among the first to develop and conduct corp...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.