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Mays Business School

Executive Certificate in Equity of Healthcare Certificate

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As the healthcare industry becomes increasingly competitive and demographics rapidly change, diversity has evolved from a public policy to a business imperative. There’s no doubt that the unique skills and perspectives of a diverse workforce contribute to the success of any healthcare organization. Healthcare organizations must continually look for ways to maintain a competitive advantage, in which diversity is a critical component of any organizations’ success.

The Executive Certificate in Equity of Healthcare Certificate Program was created by the Center for Executive Development (CED) to assist healthcare systems meet the goals required by the American Hospital Association (AHA) in the Equity Pledge to Act to Eliminate Healthcare Disparities.


As stated in the report “Building a Culturally Competent Organization: The Quest for Equity in Healthcare” by Health Research & Educational Trust, Institute for Diversity in Health Management (Health Research & Educational Trust, 2011):

Cultural competency in healthcare describes the ability of systems to provide care to patients with diverse values, beliefs and behaviors, including the tailoring health of care delivery to meet patients’ social, cultural and linguistic needs. A culturally competent healthcare system is one that acknowledges the importance of culture, incorporates the assessment of cross-cultural relations, recognizes the potential impact of cultural differences, expands cultural knowledge, and adapts services to meet culturally unique needs. Ultimately, cultural competency is recognized as an essential means of reducing racial and ethnic disparities in healthcare. Undertaking the following seven tasks within organizations were recommended to hospital leaders in order to create a culturally competent organization

  • Collect race, ethnicity and language preference (REAL) data
  • Identify and report disparities
  • Provide culturally and linguistically competent care
  • Develop culturally competent disease management programs
  • Increase diversity and minority workforce pipelines
  • Involve the community
  • Make cultural competency an institutional priority

The Executive Certificate in Equity of Healthcare Certificate Program is designed to provide the participants with knowledge, skills and critical thinking tools required to proactively address the seven steps and work towards their Equity Pledge to Act commitment.

Participants will be given an action plan workbook at the start of the program. After each session, participants will use their workbooks to write down three immediate actions they can implement within their organizations. The final session will focus on creating a comprehensive action plan to address the AHA’s Equity Pledge to Act to Eliminate Healthcare Disparities


Day 1

  • Culture of Medicine
  • Mission, Vision and Values
  • Change Management and HR Functions to Promote Diversity
  • Bias - Stereotyping

Day 2

  • Data Analytics & Collection - Collect race, ethnicity, and language preference
  • Data Analytics & Collection - Identify and report disparities
  • Community Strategies

Day 3

  • Creating a Linguistically Competent Care
  • Creating a Culturally Competent Care
  • Cultural Diversity Training for Healthcare Professionals
  • Create an Action Plan

Who should attend

This certificate has been developed for clinical and administrative executives, including nurse executives, medical directors, and senior administrators in hospitals. All participants should have a background in healthcare, and are currently in a leadership position or expected to take up a leadership position in the near future.


Cindy P. Zapata is an associate professor at the Mays Business School. She was at the Georgia Institute of Technology prior to joining the faculty at Texas A&M. She received her Ph.D. in Management from the University of Florida’s Warrington College of Business and earned her B. S. in Psychol...
Dr. McGowan teaches and does research primarily in the area of cost accounting. Her primary research focus concerns the behavorial consequences of cost management system design and implementation. She has published articles concerning the behavorial benefits of cost management system adoption in...
Subodha Kumar is interested in increasing efficiency through his research, which focuses on diverse areas such as e-commerce, mobile commerce, software development and maintenance, and information technology. He currently has 13 papers in respected publications such as Management Science, Inform...
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