Who should attend
This program is ideal for business professionals and functional managers who need to understand how decisions made in their department impact the organization as a whole. Its emphasis on strategy and practical applications is especially useful for entrepreneurs and small-business owners, as well as aspiring managers and executives who are responsible for establishing strategic direction and corporate culture. This condensed non-degree program offers an alternative to traditional campus-based learning. The Executive Certificate in Business Administration program is open to anyone interested in expanding their knowledge of core business disciplines.
About the course
Expand your Skills and Knowledge Across Today’s Most Important Business Disciplines – 100% online!
By incorporating the topics covered in many traditional MBA programs, this comprehensive professional development series increases your proficiency in key business concepts and techniques. Each eight-week course builds on the last in a step-by-step progression, ensuring you have a solid foundational understanding of the principles and disciplines of business before moving onto practical applications of business strategies. You’ll learn from many of the same award-winning professors who teach on campus, as they help you:
Gain a high-level perspective of core MBA disciplines, including economics, accounting, finance, marketing and management Develop the skills to create and implement a strategically sound business plan Capitalize on synergies that can increase your organization’s efficiency, productivity and profitability Identify and grow your company’s competitive advantages You’re just three courses away from earning an Executive Certificate in Business Administration from the University of Notre Dame’s Mendoza College of Business, which is ranked among the nation’s top business schools of 2019 by U.S. News & World Report. In addition to mastering new strategies you can immediately apply on the job, you’ll earn valuable credentials and a new certificate upon completion of each course.
3 Course Program
Principles of Business
8 Week Course
Encompassing a diverse range of principles, concepts, theories and calculations, the language of business has many different dialects. The most successful professionals are those who can comprehend, translate and manipulate all of them.
Principles of Business creates a solid foundation by familiarizing you with the vernacular used in different areas of the organization and incorporates the topics covered in many traditional MBA programs. You’ll acquire a working knowledge of organizational behavior and communications, accounting, economics, globalization and more – enabling you to understand various aspects of the business and strategize with individuals across different departments and levels of the company
Increased business fluency leads to better-informed decisions – empowering you to make more visible and valuable contributions to the organization as a whole.
What You’ll Learn
- Expert Advice on Identifying and Overcoming Common Managerial Mistakes
- Best Practices of Highly Effective Managers
- Indispensable Techniques for Active Leadership
- Powerful Tools for Inspiring and Influencing Others
- Critical Thinking Skills and Successful Message Development
- Essential Qualities of Effective Business Writing
- Positive Presentation Styles That Engage and Persuade
- Breaking Down Barriers to Effective Communication
Introduction to Accounting
- Must-Know Principles of Financial Reporting
- Three Vital Accounting Tools: Balance Sheet, Income Statement and Statement of Cash Flows
- Optimal Methods for Reporting Financial Events in Audited Statements
- Pivotal Role of Financial Information in Successful Decision Making
- Far-Reaching Implications of the Sarbanes-Oxley Act on Daily Business Activities
Understanding the U.S. Economy
- Basic Framework for Analyzing an Economy
- Critical Factors Impacting Supply and Demand
- Identifying Common Types of Aggregate Demand Shocks That Cause Business-Cycle Fluctuations
- Effects of Monetary Policy and Government Budget Deficits on the U.S. Economy
- Key Distinctions Between Financial and Managerial Accounting
- Determining Impact of Cost Behavior on Business
- Proven Techniques for Evaluating Business Activities: Cost Volume Profit Analysis and Variance Analysis
- Understanding the Planning and Control Functions of Management
- Essential Elements of the Globalization Process
- Factors Contributing to the Growth of International Trade and Multinational Corporations
- Analyzing Exchange Rate Fluctuations and Other Cyclical Aspects of the World Economy
- Influential Roles of the International Monetary Fund, World Bank and World Trade Organization
Disciplines of Business
8 Week Course
In Disciplines of Business, you’ll gain a functional perspective as you explore other business areas and determine how you and your department fit into the broader organizational framework. As the course progresses, you’ll develop a holistic view of operations, finance, marketing, enterprise valuation and other critical disciplines. This expansive new outlook will help you see how your business decisions impact the overall organization.
What You’ll Learn
Key Operational Issues
- Core Components of Operations Management
- Vital Operations Management Tools: Process Worksheet, Strategy Matrix, Pareto Analysis and Fishbone Diagram
- Proven Strategies for Margin Enhancement
Key Financial Concepts
- Critical Role of Financial Ratios in Analyzing Firm Performance
- Definitive Categories of Financial Ratios
- Measuring Performance Through a Strategic Profitability Analysis
- Essential Forecasting Tools: Pro Forma Balance Sheets and Income Statements
Investments and Budgeting
- Key Determinants of Investment Value
- Top Techniques for Evaluating Proposed Investments
- Crucial Decision Criteria for Capital Budgeting
Leverage and Sales Growth
- Distinguishing Characteristics of Operating Leverage and Financial Leverage
- Expert Advice on Evaluating Risk/Return Tradeoffs
- Best Practices for Achieving Sustainable Sales Growth
- Corrective Actions for Excessive and Deficient Growth
- Mastering the Four “P”s of Marketing: Product, Place, Price and Promotion
- Effective B2B and Consumer Marketing Strategies
- Must-Know Marketing Research Methods
- Critical Issues in Today’s Marketing Environment
- Pivotal Steps in the Enterprise Valuation Process
- Advantages of Acquisition Synergy
- Essential Techniques for Evaluating Acquisition Targets
Applied Business Strategies
8 Week Course
This is the business endgame: defining strategy and implementing it in a real-world setting.
In Applied Business Strategies, you’ll learn how to bridge the gap between strategy and execution by way of competitive analysis, strategic planning and examining your company’s weaknesses and strengths from multiple perspectives.
As you progress through the course, you’ll acquire a suite of versatile tools that will help you identify, choose and implement business strategies that address individual, functional and organizational goals. You can then fine-tune your business approach using different instruments from this “toolkit” assembled by the experts at Notre Dame. You’ll also master the foundational knowledge required to successfully develop and implement an effective business plan – one that capitalizes on cross-departmental synergies and aligns with organizational goals.
With the right tools, skills and knowledge under your belt, you’ll have everything you need to achieve – and maintain – a competitive advantage.
What You’ll Learn
- Proven Techniques for Evaluating Resource Strengths
- Expert Advice on Gaining and Sustaining a Competitive Advantage
- Must-Know Methods for Assessing Competitive Strength
- Best Practices for Developing, Aligning and Implementing Strategy
- Essential Elements of a Successful Business Plan
- Creating the “Perfect Pitch”
- Four Cardinal Virtues and Their Role in Effective Business Leadership
- Critical Importance of Aligning Employee and Organizational Values
- Beneficial Aspects of Business Ethics
Corporate Social Responsibility
- Corporate Social Responsibility as a Business Performance Standard
- Win-Win Outcomes in Stakeholder Management
- Defining Characteristics of Corporate Citizenship
Economic Value Added
- Inherent Problems With Accounting Income as a Performance Measure
- Key Variables Required for Calculation of Economic Value Added (EVA)
- Top Tips for Using EVA to Evaluate Firm Performance
- Identifying and Overcoming Three Common Strategic Mistakes
- Core Elements of Competitive Positioning
- Primary Drivers of Customer Decision-Making Process
- Indispensable Tool for Identifying and Growing a Sustainable Competitive Advantage: Three-Circles Model
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.