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Kenan-Flagler Business School

Executing Strategy for Competitive Advantage

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Next dates

May 14—16
3 days
Chapel Hill, North Carolina, USA
USD 4900
USD 1633 per day


Moving the needle on executing a new strategy, inside organizations of any size, is hard. In fact, most organizations find that executing their strategy takes longer, and yields less value, than they anticipated. There are a wide range of reasons for this, starting with shifting external conditions, conflicting internal priorities, unanticipated obstacles, and resistance from peers or colleagues.

The good news? Executives who understand these challenges, and develop tools to effectively address them, can drive their organizations to sustainable superior performance. Executing Strategy for Competitive Advantage equips leaders with the advanced strategic planning and decision-making skills that become increasingly valuable as they reach higher levels of leadership.

This innovative program covers the main stages of strategy implementation, from planning to quality decision-making to change management.


  • Design an effective strategy for your business/function/department
  • Create an execution plan that leverages strengths and mitigates risks
  • Lead people through rapid change
  • Avoid unconscious biases in your decision making
  • Earn 2.35 CEUs

Who should attend

Directors, business heads, and functional leaders who have a minimum of 5-7 years of experience, have strategic planning responsibilities, and want to achieve competitive advantage through successful strategy design and execution.


  Atul Nerkar research focuses on how technology, innovation and entrepreneurship affect business and corporate strategy. He studies research productivity in organizations and the evolution of technological capabilities in the context of the pharmaceutical, chemical and optical disc industries...
  Sreedhari Desai researches how individuals behave in organizations, with a focus on ethical decision making, fairness and gender diversity.  In her work on ethics, for instance, Dr. Desai investigates broadly the role of ethical nudges or non-coercive ways of leading people down moral pat...


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