Executing Strategic Initiatives in a Disruptive Business Environment

The College of Business and Economics at Lehigh University

The College of Business and Economics at Lehigh University

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Who should attend

Current and aspiring leaders seeking to drive innovation in their organizations. These may include: c-level executives, directors, managing directors, VPs, managers, high-potentials, and those new to innovation, from a wide range of business functions. Entrepreneurs seeking to flesh out their business models and offerings are also welcome and encouraged to attend.

About the course

Disruption is upending businesses in every industry, from health care to manufacturing to education. New technologies, forms of communication, channels for reaching your customers, and more are making change the new norm. How can you stay ahead of the disruptors, anticipate trends, and proactively create a new sustainable competitive advantage?

Executing Strategic Initiatives in a Disruptive Business Environment will show you how. You will identify and learn to leverage your company’s current core competencies, and build an action plan that helps you capitalize on new opportunities in your market. You’ll see the process of innovation, starting with creating an innovative culture, to openness, to risk taking, through to drafting your own ideas into testable concept form. The instructors bring a strong combination of academic, research-based learning and practical, real-world business experience. Their proven tools, templates, and real-time feedback will help you and your organization mitigate the risks of disruption and capitalize on the opportunities it affords.

Impact & Benefits

  • Gain a holistic understanding of your current business models, and identify your core competencies and capabilities
  • Discover a lean approach to innovation that's used across the tech industry; test-and-learn is more efficient and agile than the old research-and-investment model
  • Personalize the learning through hands-on workshop exercises and collaborative teamwork
  • Learn proven tools and templates that can be shared with team members and leveraged throughout your organization
  • Gain a career-enhancing competitive edge with new knowledge and skills

Experts

Joshua Ehrig

Joshua Ehrig is a Professor of Practice in the Department of Management at Lehigh University. Professor Ehrig has created and taught various courses focusing on Entrepreneurship, Strategy, and Innovation, applying active-entrepreneurial mindset learning and metacognition techniques. His teachin...

Lisa Kent

Lisa Kent is an experienced CEO and Chief Marketing Officer with a proven track record in driving growth through innovation in both entrepreneurial and big company environments. She is the Founder of The Luminations Group, a marketing and innovation consultancy firm. Lisa is also an Adjunct Profe...

Executing Strategic Initiatives in a Disruptive Business Environment at The College of Business and Economics at Lehigh University

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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