Event Planning and Management
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Choreograph and create spectacular events.
A successful event can provide tremendous marketing, organisational and personal benefits – an unsuccessful event is a nightmare. Event management involves meticulous organisation, careful planning, and focused execution to ensure success.
As United States author Judy Allen says: “Designing and producing an event is like a high-wire act without the safety nets. Once your event starts there are no second chances.”
This is a hands-on interactive workshop where participants will work through the process of planning actual real events. Participants will cover all aspects of event management. This includes choosing a theme, establishing a budget, selecting a venue, organising catering and security, and reaching their target audience.
- Event definition and planning
- Managing the event preparation process
- Marketing and promotion
- Funding and sponsorship
- Managing people, including volunteers
- Safety and risk planning
The course also includes many helpful checklists and templates for participants to customise for use in their own environment.
- Develop the ability to organise and plan a wide range of events
- Gain the confidence to tackle all aspects of event management
- Understand how to direct, motivate and manage people who are not your direct reports
Your organisation will:
- Improve targeting of events to identified business outcomes
- Effectively execute events for associated business and organisational benefits
- Improve employee morale and reduction in stress levels from well managed processes
Who should attend
- Corporate or public sector in-house event planners – conferences, meetings, team building exercises
- Planners in the hospitality and entertainment industries
- Producers and organisers from the creative and performing arts and organisers of sporting events