Event Planning and Management

Choreograph and create spectacular events.

A successful event can provide tremendous marketing, organisational and personal benefits – an unsuccessful event is a nightmare. Event management involves meticulous organisation, careful planning, and focused execution to ensure success.

As United States author Judy Allen says: “Designing and producing an event is like a high-wire act without the safety nets. Once your event starts there are no second chances.”

Topics covered

This is a hands-on interactive workshop where participants will work through the process of planning actual real events. Participants will cover all aspects of event management. This includes choosing a theme, establishing a budget, selecting a venue, organising catering and security, and reaching their target audience.

• Event definition and planning
• Managing the event preparation process
• Marketing and promotion
• Funding and sponsorship
• Managing people, including volunteers
• Safety and risk planning

The course also includes many helpful checklists and templates for participants to customise for use in their own environment.

Outcomes

You will:

• Develop the ability to organise and plan a wide range of events
• Gain the confidence to tackle all aspects of event management
• Understand how to direct, motivate and manage people who are not your direct reports

Your organisation will:

• Improve targeting of events to identified business outcomes
• Effectively execute events for associated business and organisational benefits
• Improve employee morale and reduction in stress levels from well managed processes