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The University of Auckland Business School

Event Planning and Management

Available dates

Oct 31—Nov 1, 2019
2 days
Auckland, New Zealand
NZD 2095 ≈USD 1343
NZD 1047 per day


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About the course

Choreograph and create spectacular events.

A successful event can provide tremendous marketing, organisational and personal benefits – an unsuccessful event is a nightmare. Event management involves meticulous organisation, careful planning, and focused execution to ensure success.

As United States author Judy Allen says: “Designing and producing an event is like a high-wire act without the safety nets. Once your event starts there are no second chances.”

Topics covered

This is a hands-on interactive workshop where participants will work through the process of planning actual real events. Participants will cover all aspects of event management. This includes choosing a theme, establishing a budget, selecting a venue, organising catering and security, and reaching their target audience.

  • Event definition and planning
  • Managing the event preparation process
  • Marketing and promotion
  • Funding and sponsorship
  • Managing people, including volunteers
  • Safety and risk planning

The course also includes many helpful checklists and templates for participants to customise for use in their own environment.


You will:

  • Develop the ability to organise and plan a wide range of events
  • Gain the confidence to tackle all aspects of event management
  • Understand how to direct, motivate and manage people who are not your direct reports

Your organisation will:

  • Improve targeting of events to identified business outcomes
  • Effectively execute events for associated business and organisational benefits
  • Improve employee morale and reduction in stress levels from well managed processes

Who should attend

  • Corporate or public sector in-house event planners – conferences, meetings, team building exercises
  • Planners in the hospitality and entertainment industries
  • Producers and organisers from the creative and performing arts and organisers of sporting events

Trust the experts

Rob Verkerk

Rob Verkerk has more than 30 years’ operational management, project management, event management and consulting experience. He is the Managing Director of Scope Services Ltd, a project management consultancy and training organisation. Rob is currently actively engaged in major project management...


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