Rotterdam School of Management

Essentials of Strategy

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About the course

Competitive advantages erode. So how can you create a new competitive edge for your company? And once it is established, how do you sustain it? Contributing to the future of your company in the face of a turbulent environment demands strategic thinking. This two-day Essentials of Strategy programme gives you a solid understanding of what strategy is, and how to get best results through creating strategic advantage.

RSM Executive Education developed this programme for you to gain the strategic and analytical skills you need to work with the key elements of strategy. These skills will enable you to tackle contemporary business challenges, and to recognise competitive advantage potentials that can benefit you and your organisation.

Key benefits

During the programme, you will:

  • acquire state-of-the-art knowledge and practical skills in the essentials of strategy
  • build skills to analyse industries and their competition, and understand their effect on strategy
  • understand how to identify and develop organisational competencies and capabilities
  • develop analytical skills to formulate and conceptualise strategies
  • learn skills to identify the major challenges in implementing strategy
  • experience first-hand how to devise an action plan to tackle your business challenges.

Who should attend

This Essentials of Strategy programme is for managers who seek to progress into senior management positions, and wish to gain a solid background understanding of the fundamental strategy insights, frameworks and tools used by companies. You will benefit from this programme if you are a:

new business development manager business unit manager advisor in a non-strategy area alliance or acquisition manager technical or functional manager who aspires to a senior management position.

Trust the experts

Raymond Van Wijk

Raymond van Wijk is Assistant Professor at the Department of Strategy and Business Environment of Rotterdam School of Management. He joined the department as a Research Associate in 1996, to become Assistant Professor in 2000. In 2003, he obtained his PhD from Erasmus University with a study on t...


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